May 2005

In this issue ::

:: Sustainable Travel International Joins Forces with the Green Travel Market

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Media Update: May 2005

Sustainable Travel International Joins Forces with the Green Travel Market

Boulder, CO (May 2005) - Sustainable Travel International (STI) announced today that it has joined forces with the European Centre for Eco and Agro Tourism (ECEAT), operator of the Green Travel Market. As a result of this collaboration, STI is now the exclusive provider of Green Travel Market services in the North American marketplace.

Green Travel Market is a business-to-business service designed for tourism professionals that provides comprehensive, up-to-date information on responsible, sustainable, and eco-tourism products currently available in the global marketplace. In addition, it offers services such as matchmaking (between tour operators and suppliers), marketing, product development and training.

The Green Travel Market assesses all products and services for quality and distinguishes between five types of sustainability: social, environmental, cultural, nature and responsible indigenous tourism. It provides access to hundreds of innovative projects and products, including green accommodations, sustainable excursions and transport, eco-tourism, adventure travel, and community-based tourism initiatives. In fact, the Green Travel Market currently features products and tour operators from over 50 countries who have already registered as members of this expanding network.

STI views this partnership as an opportunity to further advance their efforts in promoting awareness about sustainable tourism and responsible travel in North America. For its part, STI will offer the same level of support and service to tourism industry professionals in North America that the Green Travel Market currently provides in Europe.

STI's objective is to support North American tour operators and expand their marketing reach by helping them to become more aware of sustainable products and to integrate these products into the packages they offer.

Those interested in learning more about the Green Travel Market are requested to visit STI's website or call 800-276-7764 for more information.

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