Vol. 4, No. 3 March 2006

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Sustainable Travel Report
The Responsible Tourism e-Newsletter

A Message from STI's President

I am happy to report that STI is Pilot Launching its Sustainable Tourism Eco-certification Program™ over the course of the next month in conjunction with NSF International, the Public Health and Safety Company™.

We have publicly developed the program in a transparent manner with stakeholders from around the world over the course of the last three years. Our primary focus is to offer a user-friendly, voluntary system that educates and trains in best practices management, compliments other existing sustainable tourism certification programs, and limits the barriers to entry for tourism related companies of all sizes.

Before formally launching the program in North America, it will be piloted in conjunction with leading accommodations, attractions, tour operators and transportation service providers. These companies will go through the eco-certification process and provide suggestions for refining and further streamlining the program. They'll also have an opportunity to be among the first to be Eco-certified.

Participation in STI's Sustainable Tourism Eco-certification Program™ Pilot Launch is limited and is available on a first come first served basis. If your company is based in the U.S. or Canada, and you're interested in getting involved, let us know.

For more information about the program, our rating system, the process described above, and the related benefits, please visit www.ecocertification.org.

Best regards,

Brian T. Mullis
President

brianm@sustainabletravel.com
800-276-7764


Climate Corner:
Proactively Addressing Global Climate Change

Welcome to Climate Corner! In this column, we will update you on the latest, greatest efforts to battle global warming through greenhouse gas (GHG) offset programs and similar initiatives. We will also highlight first and second best solutions for addressing climate change, as well as fill you in on who's doing what and how you can get involved.

Scientists have discovered that global warming is occurring at a much faster rate - particularly in the Polar Regions - than originally anticipated, with some frightening consequences. At current rates of temperature change, polar bears, for example, could become extinct within 70 years. Fortunately, by reducing energy consumption and GHG emissions, we can all be part of the solution.

At STI, we are experiencing strong support for our MyClimate GHG offsets program, which is a viable, travel and tourism industry driven solution. And we'd like to highlight some committed MyClimate providers who are supporting sustainable development while reaping benefits by being on the cutting edge:

Leading the way for tour operators is Natural Habitat Adventures, offering "The World's Greatest Nature Expeditions," including African Safaris, Polar Bear expeditions, the Galapagos Islands, Grizzly Bear and Wolf viewing trips, to name a few. In an unprecedented move, "NatHab" has committed to offsetting over 2300 tons of GHG emissions in 2006 through MyClimate. This is the equivalent of taking approximately 400 cars off of the road for a year through investments in renewable energy and energy efficiency projects in poor countries. Through MyClimate, STI helped NatHab calculate their own internal emissions from tours and they are now offering a matching program to their customers, where they will pay for half the offset amount for tour and flight related emissions. We have never seen this before in our industry, so kudos to Nathab! For more information, please read Paying the Real Cost of Eco-Travel below.

Crystal Springs Village and Resort is the first resort development company to offset its greenhouse gas (GHG) emissions through MyClimate™ in order to battle global warming. Crystal Springs, who offers luxury homes and award winning golf course resorts, has offset over 150 tons of their own internal emissions from electricity consumption. Being environmentally responsible isn't new to Crystal Springs, who was already recognized for environmental excellence when its Ballyowen Golf Club received designation as a "Certified Audubon Cooperative Sanctuary" by the Audubon Cooperative Sanctuary System, the educational division of Audubon International, among others.

On Greening Events and Conferences, MyClimate is offsetting the upcoming Caribbean Tourism Organization's (CTO) 8th annual Conference on Sustainable Tourism Development which takes place in Puerto Rico from April 25 - 29, 2006. The CTO, in conjunction with the Puerto Rico Tourism Company, is definitely sticking to this year's theme of "Keeping the Right Balance - Economic Progress and Sustainable Tourism" in offsetting not only conference emissions, but also attendee flights. STI will be presenting at this year's event on carbon offsetting.

For more information on offsetting your travel-related GHG emissions, please visit www.my-climate.com. Organizations interested in learning more please contact Peter D. Krahenbuhl via email or call 303-448-0967.


Paying the Real Costs of Eco-Travel:
Natural Habitat Adventures Uses
Tourism as a Force for Good

Being "green" has become big business, with even steadfast corporate America scrambling to get its finger into a pie projected to be worth $1 trillion annually by 2020. But for companies who have staked their bottom lines to environmental responsibility from the get-go, like Boulder, Colorado-based ecotour operator Natural Habitat Adventures, what's the next step?

This adventure travel leader's answer was to directly attack the high pollution costs of travel itself by entering into an innovative partnership with MyClimate™ (fueled by Sustainable Travel International in North America) that allows clients to figure a trip's carbon costs online and then "neutralize" the damage with a MyClimate™ "ticket" representing an equivalent amount of carbon offsets purchased from climate-friendly, sustainable development projects around the world. To help encourage its travelers to do the right thing, Natural Habitat Adventures matches up to half the cost of a full-offset ticket, with a total 2006 commitment to the program of US$25,000.

Founded in 1985 by Ben Bressler, Natural Habitat Adventures has walked its environmentally high-minded talk since its beginnings, when Bressler aided the International Fund for Animal Welfare in creating an ecotourism industry as an economic alternative to the infamous harp seal hunt in the Magdalen Islands. Since then, Natural Habitat Adventures has grown from a one-man operation into one of the world's premier travel companies, employing 25 professionals providing the highest-quality nature expeditions to discerning travelers on 160 distinct itineraries in 30 different countries.

Chosen as a World Wildlife Fund (WWF) Conservation Travel Provider since the program's inception, Natural Habitat Adventures was recently distinguished as WWF's exclusive Conservation Travel Provider for 2006 and lauded by WWF Director of the Travel Program Sally Zink for "ethics and a code of travel closely allied to what WWF believes in."

A member of Adventure Collection and Sustainable Travel International, Natural Habitat Adventures was recently recognized for its Manitoba polar bear expeditions in the USA Today article "5 on the Verge of Vanishing."

For more information or to learn more about Natural Habitat Adventures, call 303-449-3711, email, or visit STI's Eco-Directory or the company's website.


Mexico's El Cielo Cloud Forest
Story and Photos by Emily Grey

Last fall, 10 Americans drove 350 miles from McAllen, Texas into Tamaulipas, Mexico. Our weekend mission was to explore El Cielo, an International Biosphere Reserve per UNESCO (United Nations Educational, Scientific and Cultural Organization) guidelines. The cloud forest here exemplifies how humans and nature can coexist harmoniously.

The eastern escarpment of the Sierra Madres of El Cielo is a crossroads of North and South America. An amazing biodiversity flourishes year-round in this 300,000-acre oasis. Tropical and thorn brush plants such as mesquite, cacti and ebony grow beside sugar maples, sweet gum and other temperate zone trees. Millions of dragonflies migrate through every August. As it lifts and banks along the mountain peaks, moisture from the Gulf of Mexico forms clouds. Rains come often and disappear quickly, resulting in over 10 feet per year.

An hour past the border, the landscape gave way to ponds, trees and interesting sights. Children along roadsides dangled chili peppers and jerky for sale. Billboards advertised dove, quail and waterfowl hunting at lodges. Cattle and horses roamed at will. A mariachi band and banquet awaited us our first night near Llera, the oldest town in the State of Tamaulipas. The next day, some of our group members kayaked while others hiked along the Guadalejo River.

Later, we dined on mango pie and fresh tilapia fillets and sautéed langustinos (prawns) raised in the eatery's concrete tanks. A memorable blue morpho butterfly flittered by our picnic table. A gravelly road signaled adventure as we slowly ascended thousands of feet. Openings provided spectacular valley vistas with white clouds brushing the summits. Ninety minutes later, after paying the gatekeeper $1 U.S, we entered the community of El Cielo.

A few rustic homes are scattered along this rugged terrain. Shy children, unaccustomed to strangers, hid behind their mothers' skirts as the elders prepared our dinner in the restaurant. Raindrops beat the tin roofs of our primitive adobes through the night while donkeys continually brayed. One morning, a glorious sunrise peaked through silhouetted Spanish moss. Several professional guides and trainees joined us at meals and outings. The June through October rainy season did not hinder our bird watching expeditions. Within a 50-foot radius, we counted nearly 30 species in a few minutes. A crested caracara, altimira oriole and elegant trogon perched in the treetops. Ten percent of the globe's fauna and flora are found in Mexico. At least 555 avian species, including 120 "charismatic" species, which cannot be seen in Canada or the United States, are found there.

Officials in Mexico are beginning to realize the value of the land and its wildlife watching resource. Tamaulipas is busily preparing birding routes, training guides and planning infrastructure and shuttles for its fall Nature Festival. Mexicans are eager to learn more about the natural world and work together to accomplish their goals. Representatives are seeking an alliance with the Texas Rio Grande Valley, a world-class birding and nature festival venue.

At our hosts' requests, we offered ideas on attracting nature tourists, developing programs and selling indigenous art. When El Cielo was designated a reserve in 1985, local women formed a co-op to sell homemade preserves and beautiful embroidery. Profits are used to help other poor communities tap their talents and become productive.

Timbering, once the major livelihood in El Cielo, has abated. Residents, who have learned the economic significance of nature watching tourists, are sparing more trees. An area farmer, interested in sustainability and responsible land stewardship, opened his catfish ponds, citrus groves and hiking trails to us. He also offers snorkeling, jungle trekking, kayaking and bird watching on his cattle ranch.

Mexico has a treasured resource in El Cielo, a conservation success for future generations. Here's hoping that our southern neighbor and the U.S. can effectively unify to preserve and conserve the valuable migrating birds, butterflies and other wildlife that we share.

If You Go: El Cielo

Travelers interested in seeing El Cielo should plan to travel with a tour group. Guides can meet nature tourists at a central spot and lead them to select destinations. English is widely spoken except in isolated villages. For more information, contact the McAllen Convention and Visitors' Bureau or Sonia Ortiz of Aventur via email or phone, 011-(5281)8378-5926.

About the Author

Emily Mears Grey, a native of Virginia, is a global photojournalist, naturalist, and attorney. Several years ago she followed her heart and commenced freelance writing and photography. She volunteers for various conservation and historical entities and lectures on wildlife, gardening and her remote journeys to wild destinations.

Her articles have appeared in Washingtonian Magazine, The Washington Post, National Wildlife, and many other state, regional and national publications. And she has won many state essay, photo essay and photography awards.


Air Quality Protection and Noise Reduction

We're all exposed to environmental pollutants and related health risks almost every day of our lives. Though some risks are almost unavoidable, by ensuring that your air is clean and that your noise levels do not adversely affect others, you can take action to addresses the less visible impacts your business may have on its surroundings.

Measuring Your Impact

Quantifiable variables used to measure land use planning and management include the following:

  • The total number of complaints your business receives due to noise pollution and / or air quality.
  • The number of health problems reported by your clients and locals.
  • Decibels are the common unit for measuring noise levels.

Managing Your Impact

This section is broken down into two subjects - air quality and noise reduction:

Air Quality

The average adult breathes approximately 3,400 gallons of air a day, yet we know very little about the effects of air pollution. We do, however, know that the majority of air pollution comes from industrial sources and motorized vehicles and that we all have the ability to change our habits to help reduce air pollution. Consider the following:

  • Plan tour routes that minimize travel distances.
  • Purchase or lease energy efficient appliances and equipment.
  • Rent, purchase or lease fuel-efficient vehicles, such as hybrid gas-electric, hydrogen fuel cell, diesel bio-fuel, or other low emission alternatives.
  • Bio diesel is much better for the environment, affords better mileage per gallon than gasoline, and there are refueling networks all over the country. The main problem with bio diesel and natural oil fuel, however, is that they can only be run through a diesel engine. But reprocessed vegetable oil is readily available and is oftentimes free as restaurants actually pay others to dispose of their old fryer oils. For more information, read From the Fryer to the Fuel Tank by Joshua Tickell or visit the following websites: www.biodiesel.org, www.fuelwerks.com, www.veggie-fuel.org, www.biodieselcommunity.org, www.fattywagons.com.
  • Keep your vehicles maintained, your engines tuned-up, and your tires properly inflated and aligned.
  • Encourage your clients to use public transport, and your employees to carpool, walk, bike or use public transport to get to work.
  • Never leave your vehicle idling and avoid revving your engine.
  • Avoid the use of ozone depleting chlorofluorocarbons (CFCs) including refrigerants, aerosols, and the like.
  • Prohibit smoking inside all buildings and either prohibit smoking outside or provide designated smoking areas for your clients.
  • Shop and work by phone, mail, and the internet whenever possible. If you have to drive, combine all of your errands into one trip.
  • Purchase environmentally friendly and recycled products as well as products that have minimal packaging or that are reusable.
  • Minimize exposure to the sun by wearing and encouraging your clients to wear sun block and ultraviolet protected sunglasses.
  • Share your knowledge, and consider contacting appropriate local agencies about becoming involved in issues related to air pollution.
  • For additional suggestions on reducing air pollution, review the Energy Efficiency, Greenhouse Gas, and Solid Waste Management sections.

Noise Reduction

The noise created by vehicles, generators, amplifiers, audio systems and other equipment can disturb your clients, neighbors, and other visitors as well as animal species that live in close proximity to your business. To control your noise levels, consider the following:

  • Determine the laws in your region or community and stay within permitted hours for noisy activities.
  • Have designated quiet hours at night and early in the morning.
  • Limit amplified sound, ensuring you don't impact your clients, employees, or neighbors.
  • Use sound insulation around loud equipment and generators.
  • Use hand tools as much as possible when doing work.
  • Minimize air conditioner usage.
  • If you own aircraft, avoid noise disturbances in scenic or culturally sensitive areas.
  • Support environmental and other groups working on noise pollution issues.
  • If noise is a problem in your community, consider creating, collecting, and distributing related information.

Useful Links

  • The US EPA provides a guide to indoor air quality which details the causes of indoor air quality problems as well as solutions.
  • The EPA also has an Air Quality Index which details and forecasts air quality throughout the U.S., providing information on how clean your air is and whether or not it will affect your health.
  • Campanella Associate's has detailed information and FAQs on technical aspects of noise measurement and reduction.
  • The U.S. Environmental Protection Agency's Green Communities site provides tools and resources for those who want to help 'green' their communities

For more useful ideas, purchase a copy of our Guide to Sustainable Tourism or view it on-line.


Green Travel Magazine and
Green Travel Consulting

Frances Figart (pronounced Fi-gert), editor-in-chief of Courier Magazine, the official publication of the National Tour Association (NTA), will be leaving that position in April to begin consulting in the field of sustainable tourism. Under the name Green Travel Consulting, she will provide writing, editing and other communications projects for travel professionals doing ecotourism, responsible adventure travel, nature-based, agritourism and voluntourism, among others.

Under Figart's direction, Courier Magazine underwent a widely celebrated redesign, of both content and graphics, rolled out in January of 2004. As a result, Courier is now rated the most valued magazine in the travel industry over all other trade publications by NTA tour operators and is read monthly by 96 percent of NTA tour operators. Seeing the need for better communications and serious journalism in support of responsible travel led to Figart's decision to leave mainstream tourism and to focus specifically on sustainability.

Figart's long-term goals are to write a book profiling leading sustainable travel companies, destinations, attractions and associations, and to found the consumer magazine Green Travel with the goal of raising awareness of the importance of responsible travel. She is currently seeking investors for this project and can be reached via email or phone, 317-423-0369.


Responsible Travel: Half Moon Bay Coastside's Eco-Cultural Tourism Program

California's Half Moon Bay Coastside's 80 miles of Coastal splendor is filled with an abundance of natural, historical, and cultural wonders - from some of the richest marine reserves and wetlands on the California Coast to small working farms where you can explore a barnyard and dine on farm-fresh organic produce. Shop on Historic Main Street or fish for wild salmon and albacore tuna at Pillar Point Harbor.

The Half Moon Bay Coastside Chamber of Commerce & Visitors' Bureau is trying to build a balanced and sustainable tourism economy by working with the farmers, fishermen, and the business community to offer visitors exciting hands-on activities and a chance to meet local residents who make the Coastside such a special place. As a result, they've developed the concept of "Coastside Eco-Cultural Tourism" and participating Coastside businesses have agreed to follow important environmental standards as part of this program. These standards include but are not limited to conforming to environmental regulations and preserving natural resources of the Coastside, protecting the rich and unique cultural heritage of the Coastside, and promoting local economic opportunities through eco-tourism.

Visitors can select from a menu of activities. Go sportfishing, then take your catch to a goat cheese farm and have it barbequed while you learn how to make your own cheese! Several of Coastside's heritage-tour businesses work together to make visitor's experiences memorable. Have dinner on a working farm, do family or corporate bonding in a yurt or tepee, or tour a wholesale flower farm.

Choose from our many unique Coastside Eco-Cultural Tourism businesses to create an experience that fulfills your desires and interests. Generally reservations are required. While on the Coastside, visitors are encouraged to explore the region's many parks, hiking trails, bird refuges, lighthouses, and sanctuaries.

The Half Moon Bay Coastside is located along the San Mateo County Coast in California. For more information or to learn more about the Half Moon Bay Coastside's Eco-Cultural Tourism program and what it has to offer, please visit their listing in STI's Eco-Directory, email the chamber, call (650) 726-8380 or visit their website.


Responsible Travel:
Dobson House, New Mexico
A Bed and Breakfast Built by Hand

In 1996, Joan and John Dobson opened their 6,000-square-foot (557-m²) adobe home and bed and breakfast for business. They had left Dallas with the hopes of building a home and business of which they could be proud. Nearly a decade later, it's easy to see they have succeeded.

Built on the Rio Grande Gorge near natural hot springs north of Taos, N.M., Dobson House was designed by Michael Reynolds, a local architect known for earthship homes, or homes built with recycled materials. The Dobsons served as general contractor for the project and built the bed and breakfast by hand during a three-year period. The couple collected 20,000 aluminum cans; 2,000 discarded tires; 34 tons (31 metric tons) of Colorado red sandstone; and 28,000 pounds (12700 kg) of dry cement, much of which they hand mixed in a wheelbarrow. The dirt-packed tires provide insulation in the 3-foot- (0.9-m-) thick load-bearing walls that feature a natural adobe finish.

Relying primarily on passive heating and cooling, the bed and breakfast is built on a 100-foot (30-m) hill in Hondo Mesa. Wood and gas fireplaces provide extra heat if needed. The building operates on power generated by 26 solar panels and a battery storage system. Backup power is provided by a gasoline generator that rarely is used. The couple currently is constructing a rainwater collection system for irrigation.

Inside, a 3,600-square-foot (334-m²) common area boasts sandstone floors, ponderosa-pine columns, Douglas-fir beams, and walls of glass that provide 270-degree views of the Rio Grande Valley and Sangre de Cristo mountain range. On a clear day, guests can see Colorado.

With two suites, Dobson House stays pretty busy, especially during summer. For those who get a chance to experience the tranquility of this 25-acre (10-hectare) tract of land and the kindness of their hosts, Dobson House is a place they won't soon forget.

For more information on the Dobson House, contact Joan and John Dobson via email or call (505)776-5738.

Please note: This article appeared in the July/Aug 2005 issue of Eco-Structure Magazine.


Job Announcement:
Director of Training and Education for
The International Eco-tourism Society

The International Ecotourism Society (TIES) is hiring a new Director of Training and Education to be based in its Washington, DC headquarters. For more information on responsibilities, requirements, salary and benefits, click here.

Founded in 1990, TIES is the largest and oldest ecotourism organization in the world. It currently has members in more than 90 countries. The organization's membership includes academics, consultants, conservation professionals and organizations, governments, architects, tour operators, lodge owners and managers, general development experts, and ecotourists. As a non-governmental organization, TIES is unique in its efforts to provide guidelines and standards, training, technical assistance, research and publications to foster sound ecotourism development. For more information about TIES, please visit www.ecotourism.org.

TIES is currently housed with the Center on Ecotourism and Sustainable Development (CESD), which is jointly sponsored by the Institute for Policy Studies and Stanford University. Some of the TIES staff also work part time with CESD.


Conferences and Continuing Education

STI will be presenting at the Caribbean Climate Conference on April 10-12 in Montego Bay, Jamaica and at the Caribbean Tourism Organization's 8th annual Sustainable Tourism Conference on April 25-29, 2006 in Puerto Rico.

A final reminder that Ethical Corporation's 2nd annual Business-NGO Partnerships conference is taking place in New York City on May 9-10, 2006. Download the brochure and latest program or simply register on-line. The event is sure to sell out.

Ethical Corporation will also be holding its 2nd annual two-day conference on "How to communicate your corporate values to consumers" in Philadelphia on June 14-15, 2006. Topics to be discussed include:

  • Strengthened brand values: How to make sure your brand effectively communicates your corporate values and ethics;
  • Ethical advertising: How to avoid messy lawsuits and advertise in a way that promotes responsible use of your products;
  • Crisis prevention: How to communicate in times of crisis and manage reputational risks; and
  • Socially aware consumers: Changes in the consumer landscape and what customers now expect.

Speakers include:

  • Seventh Generation, Jeffrey Hollender, Founder and CEO
  • Coleman Natural Foods, Mel Coleman, Chairman
  • Organic Valley, George Siemon, CEO
  • Philip Morris USA, Vicky Bell, Director of Corporate Social Responsibility
  • Coors Brewing Company, Terry Micek, Deputy General Counsel and VP of Regulatory Affairs
  • Patagonia, Rick Ridgeway, VP of Communications and Environmental Initiatives
  • Merck, David Ruth, Vice President of Corporate Communications
  • BP, Howard Miller, General Manager, Corporate Reputation, North America
  • Greenpeace, Rick Hind, Legislative Director, Toxics Campaign
  • Transfair USA, Steve Sellers, Chief Operating Officer
  • And many, many more!

For more information, visit Ethical Corporation's website. Other conferences, events and continuing education opportunities on the horizon include:

  • The Adventure Travel Trade Association's 2nd Adventure Travel World Summit is scheduled for October 19-21, 2006 in Seattle. Building upon the successful 2005 Summit, the 2006 Summit will delve into the more practical elements of business strategy/planning, marketing, technology and operations that can help to favorably improve organizations’ bottom lines. Early-bird registration is US$650.00 for ATTA Members, US$850.00 for non-members, and expires May 5, 2006. For more information, contact ATTA or call 360-805-3131.
  • The 1st Minnesota Conference on Sustainable Tourism is scheduled for April 19-20, 2006. Keynote speakers include Costas Christ, CEO of the Bar Harbor Chamber of Commerce and Auden Schendler of Aspen Skiing Company. Breakout sessions will feature successful tourism businesses and destinations who will tell their stories and present examples of how they have "gone green" and are thriving. For more information, contact Nikki Hinds or call 612-624-4947.
  • The 2nd International Forum on Sustainable Development and Fair Trade is scheduled for March 23-27, 2006 in Chiapas, Mexico. FITS brings together stakeholders to boost Fair Trade and Fair Tourism aspects of the economy.
  • The 5th eTourism Futures Forum is scheduled for March 27-28, 2006 at the University of Surrey in the U.K. It brings together leading professionals, academics, researchers and students to visualise the future of the tourism industry and to explore factors for innovation and success.
  • Dr Harold Goodwin will be running a short course on Using Tourism for Local Economic Development and the Reduction of Poverty at George Washington University in Washington D.C. from April 7-8, 2006. This intensive short course will enable participants to consider how tourism, in its variety of forms, can contribute to local economic development and poverty reduction in particular. It will draw upon the work of the Pro-Poor Tourism Partnership and consultancy and project evaluation in Africa, Asia and South America. For more information, contact Dr. Harold Goodwin.
  • Two Seminars in Sustainable Tourism are scheduled for March 27-28, 2006 in Johannesburg and April 11-12, 2006 in Cape Town, South Africa. FTTSA in partnership with the UNISA Centre Corporate Citizenship are offering the two-day seminars, which are aimed at tourism operators, tourism planners and development practitioners from southern Africa. For more information, contact Asanda Madikizela or call 012-429-6327.


High Moon Cartoons

If you would like to purchase any one of High Moon's six cartoon books, you may order them directly from the Japan Environmental Exchange via email or JEE's website.


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