Vol. 5, No. 1 January 2007

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Carbon Neutral Travel :: Offset the greenhouse gas emissions associated with your home, business or travel and help to address global climate change!

Eco-directory ::
Visit our online eco-directory - a unique destination guide designed to help you promote your responsible business practices, so consumers can book and buy with confidence.

Spread the Word :: Please visit our Web site, email or call 800-276-7764. If you want to spread the word about sustainable travel and tourism, link to us!

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Responsible Travel Report
The Sustainable Tourism e-Newsletter

A Message from STI

Greetings!

We wish everyone a happy and fulfilling new year. It's definitely going to be an exciting one. The current US Administration is finally accepting global warming as a real issue, and major corporations are insisting to insist on mandatory greenhouse gas (GHG) emissions reductions, which is great news for all of us.

In the first quarter alone, STI will be launching its Sustainable Tourism Ecocertification Program™ (STEP) globally and offering a new TravelGreen™ initiative for hoteliers. We're also in the process of launching the first industry specific, web-based custom carbon calculator program with the likes of the World Wildlife Fund, Ben & Jerry's, G.A.P. Adventures and other leadership organizations.

This, however, is only the beginning. Through collaboration and with backing from our supports, members and sponsors, we remain focused on our primary goal - to mainstream the concept of sustainable tourism development within the travel and tourism industry. Contact us today to learn how you can help.

Eco regards,

Brian T. Mullis
President

brianm@sustainabletravel.com


Climate Corner:
Addressing Global Climate Change

Carbon Neutral Travel

While the New Oxford American Dictionary declares "Carbon Neutral" the 2006 Word of the Year (well, that's a phrase, isn't it?), STI's Carbon Neutral Travel initiative has taken the industry by storm. Known for its due diligence in choosing 'Best in Class' offset partners and projects, there is a reason why STI was in the top 10 list in both major recent consumer reports analyzing carbon offset programs, and one of ONLY two North American, non-profit provider recognized in both:

Consumer's Guide to Retail Carbon Offset Providers
Voluntary Offsets For Air-Travel Carbon Emissions

To date, STI and its carbon offset partners have helped to neutralize hundreds of thousands of tons of carbon dioxide. With support from MyClimate™ and Bonneville Environmental Foundation, we've implemented successful carbon offset programs for businesses of all sizes in the private and public sectors:

STI partners and supporters

In addition, STI pioneered the concept of offering travel-specific custom carbon calculators that can be seamlessly integrated into any businesses' website, starting at only $99 for a simple co-branded caclulator and $299 for a customized carbon calculator.

Examples of carbon calculator are accessible from the following links; please note that you may have to either refresh your internet browser or open a new internet browser to view these links:

We're focused on taking a holistic approach, so we also provide business clients with complimentary greenhouse gas emission assessments, education and training materials, and media outreach and marketing support. This approach affords us an opportunity to determine how best to integrate an offset program into any given business, and it helps to ensure our partners' success.

Those interested in setting up a carbon neutral travel program at their place of work are encouraged to contact Peter D. Krahenbuhl, STI's Co-founder and VP, via email at peterk@sustainabletravel.com or call 303-448-0967.

Carbon Offset and Green Tag Projects

In 2006, STI facilitated offsets that resulted in supporting renewable energy development in the US. And internationally, investments went toward environmentally friendly, sustainable community development projects including projects focused on saving fuel wood in Cambodia, and generating wind energy in Madagascar and India. We will feature these programs now and in coming months...

In the Antisarana region of Madagascar, 1,800 tons of CO2 equivalent (CO2e) per year from diesel generators are being replaced with Power generation by wind turbines through STI's carbon offset partner, MyClimate and Mad'Eole, a local organization. Beginning in 2007, Mad'Eole is establishing a wind farm with a total capacity of 1 megawatt in the North of Madagscar, which will help to reduce deforestation and a shortage in electricity supply, as well as create jobs for local workers and enhance air and water quality. Currently, energy supply is unstable in the city and the surroundings. The high oil and electricity prices have boosted demand for fuel wood and charcoal, which endangers local forest resources.

The project, which will establish the first wind farm in Madagascar, aims to reduce the shortage in electricity supply as well as to introduce renewable and carbon neutral energy production by constructing a new grid-connected wind energy plant in Ramena (25 kilometers away from Antsiranana). The wind plant will consist of 4 turbines with a capacity of 250 kilowatt each, built in two phases of the project. The wind power farm is a first step in a wider scheme of Mad'Eole who aims to supply the market around the Indian Ocean with wind turbines of high technological quality, produced locally in part, as well as the know-how to maintain and operate them. Therefore, this project is also the starting point for much needed technology transfer. Each turbine will reduce approximately 450 tons of CO2e per annum, leading to an overall emission reduction of 11,700 tons of CO2e in the first seven years after electricity generation begins.

Thank you to those of you who supported STI's carbon offset program in 2006. This is one of the great projects where your money is going!



Check out this blizzard of eco-conscious efforts at mountain resorts coast to coast

By Harriot Manley

With their rumbling chair lifts and log-and-glass mega-lodges, mountain resorts don't usually strike us as models of environmental efficiency. Yet a new wave of environmentally friendly efforts has begun to hit ski resorts, particularly in the Rockies and Wasatch Range, as many resorts change the way they use resources and support local and regional environmental causes.

Admittedly, these efforts have a self-serving motive. Even with snow-making machines, resorts around the country are ultra-concerned that their very livelihood might be jeopardized by haywire winters. In a letter to Congress from 70 U.S. resorts, supporting legislation to reduce greenhouse gases and the risk of global climate change, the authors noted that "scientific models suggest that as warming continues, we could experience decreased snow pack, warmer nights, wetter shoulder seasons, and reduced weather predictability." Obviously, none of that's good when it comes to snow-covered ski runs.

From a worldwide perspective, changes at U.S. ski resorts could have a relatively small impact when it comes to conserving resources and shifting the tide on global warming. "You're not going to affect global climate change by using wind power at ski resorts any more than you will by driving a Prius," says Auden Schendler, Director of Environmental Affairs for Aspen Skiing Company, in Colorado, and an outspoken and influential voice in changing energy consumption policies. "But we can aim to influence people, influence legislation, and lead to bigger change. That's the key."

Schindler says that high-profile resorts, like Aspen, have a highly visible soapbox, and should do their part to elicit widespread change, not just in politicians, but in people. Fortunately, many resorts are encouraging visitors to make those basic changes - including offering discounts to skiers who arrive in high-occupancy vehicles or via carpool, support local conservation efforts, or sign up for alternative energy sources for their homes.

The many notable environmental efforts at ski resorts around the country may influence where you decide to hit the slopes this season. Here's a look at some of the leading green programs...

FAR WEST

California

Northstar-at-Tahoe

  • Purchases Green Tags, which represent more than 150 megawatt-hours of renewable energy from clean wind resources in the Pacific Northwest. Offsets more than 100 tons of global-warming emissions.
  • Encourages guests to add a Green Tag to their lift pass to help offset the vehicle emissions they generated driving to the resort.
  • Has incorporated state-of-the-art green-building techniques and materials during construction of its expansive new village and base.
  • Uses solar power to light and heat ski lift huts and other outlying buildings.

Oregon

Mt. Hood

  • Switched to wind energy for its Shooting Star Express chairlift.
  • Encourages skiers to buy a $20 Green Tag through the resort's website to help offset global-warming pollutants generated from driving to and from the mountain.
ROCKIES/TETONS/WASATCH

Colorado

Arapahoe Basin

  • Offers 40% discount to guests arriving with 4 or more people in one vehicle.
  • Works with regional transit to provide free transportation link between the ski area and Summit County communities.

Aspen Skiing Company (includes Aspen and Buttermilk Mountains, Aspen Highlands, and Buttermilk)

  • Aggressively switching to nonpolluting energy sources, and now purchases enough clean wind power to offset 100% of its energy use.
  • Replacing energy-wasteful buildings with new, more efficient designs (or eliminating buildings altogether).
  • Switching diesel-powered vehicles to clean-powered models.
  • Strongly promoting environmental conservation to guests.
  • At Snowmass, using on-mountain generators powered by water cycled from snowmaking ponds and natural creeks.
  • Ski instructors and mountain ambassadors hand out cards listing easy ways to reduce carbon emissions.
  • At ASC's Little Nell Hotel, in the town of Aspen, guests can make a donation to the Aspen Valley Land Trust.

Keystone Resort

  • Purchases thousands of kilowatt-hours of renewable wind power.
  • Depends on solar energy to power the resort's River Run Information Center.

Steamboat

  • Skiers and riders who get to the resort in qualifying HOV's (high-occupancy vehicles) are entered in contest to win various prizes.

Vail Mountain

  • Purchasing windpower equal to 100% of its energy needs.
  • Recycles roughly 100 tons of recyclables each month.
  • Offers guests include an option to contribute $1 to the National Forest Foundation and land conservation efforts around Vail Mountain.

For details on ride-sharing opportunities to Colorado ski resorts, visit www.skicarpool.com.

Utah

The Canyons

  • Uses solar-power for some indoor lighting.
  • Purchases wind power.

Deer Valley

  • Guests can sign up to purchase wind power for their homes through Utah Power.
  • Purchases wind power for mountain operations.

Sundance Resort

  • Has switched a large portion of its carbon-based energy sources to wind power.
  • Provides free public transportation to season-pass holders.
  • Offers a discount to carpooling guests.
  • Uses energy-efficient lighting throughout the resort.

For more efforts at Utah resorts, visit SkiUtah's new website, www.keeputahcool.org.

Wyoming

  • Powers two of its chairlifts, Moose Creek and Union Pass, with wind power.

EAST

New York

Hunter Moutain

  • 33,000 square-foot beginners and family Learning Center is completely wind-powered during winter ski season.

Vermont

Sugarbush Resort

  • Participates in the "10% Challenge," a regional program of businesses volunteering to reduce their global warming pollution by 10 percent.
  • Works with local environmental groups as well as the U.S. Forest Service to educate Sugarbush guests on the importance of land and resource protection and preservation.
LEARN MORE

Want to learn more about what ski resorts are doing to be greener? Visit www.keepwintercool.org, a program of the Natural Resources Defense Council, for the latest ski resort news, as well as tips on what you can do to help. Want to implement a Skiing Green program at your resort? Contact STI.

Please note: This article excerpted from the Summer issue of greenlight magazine, a quarterly online magazine offering you products and ideas for making your home a healthier, more earth-friendly environment. To claim your free, complimentary subscription to greenlight, click here.


Tourism for Tomorrow Awards 2007 Finalists
Shortlist showcases World's Leading Examples of Best Practice in Travel & Tourism

The World Travel & Tourism Council (WTTC) recently announced the 12 finalists for the 2007 Tourism for Tomorrow Awards. Tourism businesses and initiatives from all over the world were encouraged to apply for these prestigious Awards, which represent the highest accolade for best practice in Travel & Tourism development.

With rigorous evaluation standards and detailed criteria, the Tourism for Tomorrow Awards have become the "Oscars" of Travel & Tourism industry. Today, that means not only providing an outstanding tourism product but doing so in a way that helps to protect the cultural and natural heritage of our planet.

An international committee of experts selected the 12 finalists from over 130 applications from more than 40 countries representing Travel & Tourism on all seven continents, including an increasing number of enterprises this year that are demonstrating environmentally and socially responsible tourism from large-scale ski resorts to small ecolodges.

Winners will receive their prestigious Award during a special ceremony at the Gala Dinner of the 7th Global Travel & Tourism Summit on 11 May, 2007 in Lisbon Portugal.

The finalists for each category, in alphabetical order, are as follows:

Destination Award

Great Barrier Reef, Australia www.gbrmpa.gov.au
Greenbox Trading As Responsible Tourism, Ireland www.greenbox.ie
The State of Vermont, USA www.VermontVacation.com

Conservation Award

Aqua-Trek, Fiji Islands and USA www.aquatrek.com
Aspen Skiing Company, USA www.aspensnowmass.com
Caiman Ecological Refuge, Brazil www.caiman.com.br

Investor in People Award

10 Knots Development Corporation / El Nido Resorts, Philippines www.elnidoresorts.com
Nihiwatu Resort, Indonesia www.nihiwatu.com
Sunderbans Jungle Camp, India helptourismkolkata@gmail.com

Global Tourism Business Award

Lindblad Expeditions, USA and Global www.expeditions.com
Six Senses Resorts & Spas, Thailand and Global www.sixsenses.com
Wilderness Safaris, South Africa www.wilderness-safaris.com

For additional information or to inquire about how to apply for the 2008 Tourism for Tomorrow Awards, please visit www.tourismfortomorrow.com.


Travel Philanthropy in Nepal:
Ensure food security through sustainable practices

Project Needs and Beneficiaries

Farming in Nepal's Himalaya is largely subsistence-based due to poor land and cropping practices. The land is very steep and prone to landslides and erosion. As a result, farmers rely on mono-cropping, which greatly limits vegetable and fruit cultivation. Agriculture is overly-dependent on chemical fertilizers and pesticides further complicating the problem. This results in most men having to migrate to the city in search of work, which places the burden of agriculture work and providing for the family on women.

Project Profile

  • Total project need: $2,500
  • Local Project Leader: Balu Iyer
  • Project Sponsor: International Development Exchange (IDEX)
  • Theme: Environment

Activities

Formation of women's self-help groups. Training on sustainable agriculture. The trained farmers will practice sustainable agriculture on their own farm and act as facilitators for other farmers. Material support in the form of seeds and seedlings.

Potential Long Term Impact

Help strengthen the organizational base of 75 women, improve financial situation, preserve and rejuvenate their limited natural resources and ensure sustainable production of vegetable and fodder to meet own need and generate surplus for income.

Donation Options

  • $50 - 20 women trained in organic farming methods - improve soil quality and reduce costs of growing.
  • $100 - 15 women leaders trained to act as trainers for other members of the community.
  • $250 - 25 women produce good quality vegetable seeds for their use and for the community.
  • Other Amount? Contact us or send a check to: Sustainable Travel International, 2885 May Street, Hood River, OR 97031


Marketing Opportunity:
Eons™ 50+ Travel Portal

Eons™, the 50-plus media company for boomers and seniors created by Jeff Taylor, creator of Monster.com, is taking the lead in defining how Americans over 50 are dominating the Web - from the way they're finding new friends and romance, to how they're chasing down their LifeDreams™, to the products, entertainment and content they're voting for with their fingertips.

Eons.com attracts more than 1 million unique visitors and has more than 140,000 registered members over the age of 50. Members register their top 10 LifeDreams - more than 40% of which involve travel! The site's travel "pillar" is being developed around LifeDreams and offers members the ability join groups, create blogs, review and share trips they find on the site and contact travel providers directly.

Current STI members are invited to have their company and tours profiled complimentary on the new Eons Travel Pillar. On Feb 22, Eons will launch 21 destinations and trips in six experiential categories which include Rest and Rejuvenate, Culture and Learning, Active Adventure, Volunteer, Boats and Cruises and Family and Friends. For a sneak preview, visit http://travel.eons.com.

Eons is planning a major advertising and media outreach campaign to follow the launch, so if you're a current member of STI, contact us to find out how to list your trips. If you're not a current member of STI, join today to take advantage of this unique opportunity. The companies on at launch will have the best chance for exposure.ons is planning a major advertising and media outreach campaign around the February launch, so if you're a current member of STI, contact us to find out how to list your trips.


10 Ways to Green Your Car

It's now an accepted fact - automobile usage contributes to global climate change. In the U.S. alone, it is estimated that almost 20% of all greenhouse gas emissions are released by cars and trucks, contributing to global warming, air pollution and disease. Given this statistic, it is clear we can all make a difference. Here's some suggestions on where to start:

1. Drive a green car: There are now hybrids to match almost any need: two-door, four-door, SUV, luxury sedan. They get better mileage than their conventional counterparts, have cleaner emissions, and save money on gas. If a hybrid isn't in your future, try for a car with the best MPG you can find; and remember that hybrids aren't always the most efficient option, either. Biodiesel can now be found in almost any state in the US. This clean, domestic, veggie-based, carbon-neutral fuel will run in any diesel car or truck with little or no modification to the engine. Straight vegetable oil is an option for the more ambitious green driver and can make fueling up almost free. Another veggie fuel is ethanol, and there are between 5-6 million flex-fuel vehicles already on the road - you may even be driving one and not know it. Also, affordable, practical electric cars and plug-in hybrids aren't too far off, either. But whether or not you drive a hybrid or alternative-fuel vehicle, there's lots you can do to green your car right now.

2. Best practices: Driving technique has a lot to do with your fuel economy. Avoid sudden starts and stops and go the speed limit. Not only does speeding and herky-jerky driving kill your MPG, it's dangerous. And even if no one gets hurt in a fender bender, how green is it to get a new bumper or have your car re-painted? As a general rule of thumb, keep your engine speeds between 1,200-3,000 RPMs, and up-shift between 2,000-2500 RPMs. Also, drive wise and minimize unnecessary miles by doing errands in one trip, getting good directions, and calling ahead.

3. Stay in tune: Getting regular tune-ups, maintenance, and having clean air filters will help you burn less gas, pollute less, and prevent car trouble down the line. Pump up: if every American's tires were properly inflated we could save around 2 billion gallons of gas each year! (Check your manual for optimal pressure). Lastly, get the junk out of the trunk! All that extra weight is sapping your fuel economy.

4. Car minus the carbon: There are many services out there now that can help you calculate your yearly emissions from driving and offset those greenhouse gasses through various means.

5. Carpool: Of course. Find coworkers, neighbors, and fellow students headed the same direction. Start with one shared trip per week. Also look into car sharing programs like FlexCar and ZipCar.

6. Leave the car at home: For shorter adventures, walk, take public transit, ride your bike (regular, electric-assisted, or something fancier), skateboard, rollerblades, or even look into an electric scooter. Carrying groceries or other bulky stuff can still be done on a bike with a backpack or some slick modifications. Check out the Xtracycle, for example.

7. Drive part of the way: If getting where you're going by bike or public transit alone isn't going to happen, consider driving part of the way and then jumping on public transit or your bike (a folder would be perfect). A great way to beat traffic!

8. Easy on the AC: Use the windows to help keep the car cool. Or try an electric or solar fan. Parking in the shade and using a reflective windshield shade can keep your car cooler when parked, meaning it takes less to cool it off when you get back in. If you car is new, however, let it air out. That new car smell is not friendly stuff.

9. Telecommuting: Drive less with the wonders of working from home (or internet café, treehouse, Mojave desert, etc.) With instant messaging, video chat, teleconferencing, and other world-flattening technologies, making the rush-hour trek to work and back might not be that necessary. Ask your boss or offer your employees a teleconferencing day once a week.

10. Aspire to carelessness: Not everyone is going to be able to do it, at least not cold car key. It will probably entail a shift in thinking and some time, but living carfree might be more within reach than you think. Living closer to work and school is a big part of it. Walking, biking, public transport, car sharing, car borrowing, and teleconferencing are a strong arsenal of tools to help reduce the need for a car. Give it some thought.

Source: TreeHugger, a fast-growing web magazine, dedicated to everything that has a modern aesthetic yet is environmentally responsible.


Green Tip:
Think you need solar panels to get green energy?

The Bite: Think again. More and more local utility companies are bringing clean options like solar, wind and even, er, manure into the mix. If your power company isn't one of them, speak up and let 'em know you're jonesing for the green.

The Benefits: Click here to learn about the benefits of green power and to review additional resources.

Submit a Green Tip: Do you have any green tips? If so, submit them to us, and our friends at Ideal Bite will include you name along with the tip in their e-Newsletter and on their website.

Sign up for the Ideal Bite: By joining the Ideal Bite community, each weekday you'll receive an eco-living tip.


Conferences and Continuing Education

Upcoming conferences, events and continuing education opportunities include:

  • The Green Meeting Industry Council's 2007 Greening the Hospitality Industry conference is scheduled for February 6-8 in Portland, Oregon.
  • The Leisure Futures Conference 2007 will be held in St. Gallenm, Switzerland from Feb. 14-16, 2007. For more information contact Zvjezdana Vujkovic.
  • The 21st Annual Educational Travel Conference, which has always had a strong focus on responsible tourism, is scheduled for February 20-23 at the Marriott Waterfront, Baltimore, MD
  • The Adventures in Travel Expo is returning to Washington DC on March 3-4.
  • The Travel and Tourism Research Association of Europe will hold its Annual conference on April 23-25 in Nice on the French Riviera.
  • The "2007 International Tourism Biennial: Lessons from the Past - Directions for the Future" conference will be held at Canakkale Onsekiz Mart University in Turkey from April 30-May 5.
  • Organized by The International Ecotourism Society, Ecotourism Norway, and The United Nations Environment Programme (UNEP), the Global Ecotourism Conference 2007 will be held in Oslo, Norway on May 14-16.
  • The 4th IIPT African Conference on Peace through Tourism will be held in Kampala, Uganda, from May 20-25. The Conference program will include concurrent sessions and workshops with presentations of 'Success Stories' and 'Models of Best Practice.' An Educators Forum, Youth Leadership Forum and for the first time - a Traditional Leaders Forum, will also be integral to the Conference.
  • The 6th International Symposium on Aspects of Tourism - Gazing, Glancing, Glimpsing: Tourists and Tourism in a Visual World - will be held at the University of Brighton, Eastbourne Campus in the UK from June 13-15.
  • Heritage and Tourism: Community, Enterprise, Government & Tourists is an international conference scheduled for July 8-10 at Sun Yat-Sen (Zhongshan) University in Guangzhou, China.
  • The 2007 Watchable Wildlife Conference will be held in Tucson, Arizona on October 3-5.
  • The Adventure Travel Trade Association's 3rd Adventure Travel World Summit is scheduled for October 4-6 in Whistler, British Columbia. For more information, contact ATTA or call 360-805-3131.


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