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Vol. 2, No. 8 August 2004


Sustainable Travel Report
The Responsible Tourism e-Newsletter


In this issue you will find:
1. Message from STI President, Brian T. Mullis

2. NEW Member Benefits
3.
Sustainable Tourism Certification Network a Success
4. Travelers' Philanthropy: The Baby Dreaming Project
5.
Conference Corner: Sustainable Resources 2004 and Adventures in Travel Expos

----------------------------------------------------------------

Message from STI President, Brian T. Mullis

STI is taking a holistic approach to addressing global sustainable development within the travel and tourism industry. Originally founded to certify and promote travel companies that are truly responsible, we are currently developing a number of complimentary programs including travelers' philanthropy and educational training programs. STI is also launching a database driven platform to be used by travel companies as an added service, offering their clients the option to offset the climate change related impacts associated with their travel services. For more information, contact us.

On a more personal note, I am happy to report that I am getting married this weekend on August 29th. Afterwards, my wife to be and I are taking an extended honeymoon through South-West China and South-East Asia. We are focused on meeting with local responsible travel providers and learning how STI can support their sustainable tourism initiatives. If you're in these regions during this timeframe, please let us know. We'd love to meet up with you.

During my absence, STI co-founder and Vice President, Peter Krahenbuhl, will be leading the organization and gathering content for our monthly e-Newsletters. If you have any stories or announcements that you'd like to submit, please send them to Peter.

While on the road, I may be reached at sustainabletravel@yahoo.com. Until next time...

Happy Trails,

Brian T. Mullis
President
brianm@sustainabletravel.com

---------------------------------------------------------------

NEW Member Benefits: Adventure Central
and Anavo Consulting

We're expanding our member benefits in an effort to further support our members and responsible travel companies who join STI. This month we're profiling our friends at Adventure Central and Anavo Consulting.

Adventure Central offers a powerful software platform that allows travel companies to take transactions online, 24 hours a day. With more travelers booking their reservations on-line, this state-of-the-art system is perfect for meeting your client's needs. It tracks space availability, and is capable of tying directly into your customer database and financial accounting software.

Anavo Consulting harmonizes clients' business needs
and their sustainability ideals by creating integrative strategies to maximize their competitive advantage. They then guide their clients through the execution of the strategy, ensuring cost-efficiency and success by drawing upon their inherent skills and expansive network of sustainability professionals. With 11 years of combined sustainable travel experience, the Anavo partners look forward to helping sustainable travel become a keystone in the green business revolution.

STI "Premium Partner" members are entitled to a 15% discount off of Adventure Central and Anavo Consulting's services, and "Supporting Business" members are entitled to a 10% discount off of their services. For more information, please visit our Membership page or join STI today.

---------------------------------------------------------------

Sustainable Tourism Certification Network
a Success

Sustainable Travel International (STI) recently participated in the second meeting of the Sustainable Tourism Certification Network of the Americas in Costa Rica from July 26-30, 2004. The Rainforest Alliance organized the event, which was an overwhelming success in bringing together the many organizations involved in promoting sustainable tourism and related certification programs throughout North, Central and South America.

Following the launch of the Network in 2003 in Bahía, Brazil, representatives from leading certification programs and other stakeholders met in Costa Rica last month to further the mission of "promoting sustainable tourism in the region through the strengthening of tourism initiatives based on mutual respect and recognition, joint efforts, harmonization (balancing) of systems and the sharing of information and experience."

One of the primary objectives of this meeting was to identify common baseline standards shared by current and future certification organizations to be used as a guideline in maintaining continuity, consistency and integrity of their programs, while ensuring flexibility and respect for local initiatives. As the US-based representative of sustainable tourism certification programs, STI participated in the process of sharing certification experiences, ideas and knowledge in developing related standards.

The meeting, which invited stakeholders throughout the Americas who are managing tourism certification programs, also explored other important topics related to sustainable tourism and travel, such as how to include and address small businesses and community-based tourism initiatives in the certification process.

Rainforest Alliance, as the Network Secretariat, is expected to release common baseline standards for sustainable tourism certification programs later this year. STI is currently working on ensuring that all of these baseline standards are addressed in its program, further strengthening its highly anticipated Sustainable Tourism Eco-certification Program™ (STEP).

For more information about STI's eco-certification program, visit our web site. To learn more about the Network's initiatives, visit the Rainforest Alliance's web site.

---------------------------------------------------------------

Travelers' Philanthropy:
The Baby Dreaming Project

In late 2002, after ten years of discussion traditional owners of Gudjekbinj (Baby Dreaming), an outstation in western Arnhem Land in Northern Australia decided to open their country to tourism. Baby Dreaming is believed to be 'mother' country to the Bininj (Aboriginal people of western Arnhem Land) - the place where all originated, and the home of baby spirits.

The senior custodians, Mrs. Nganjmirra, her son Peterson, and Mrs. Managku were driven to consider tourism by despair. Most of their relatives had left the country, many to become itinerants, or to abuse petrol or alcohol. They feared there would be nobody left to look after the country when they died. They thought that tourism would encourage relatives to return by providing work and income and removing external temptations.

There were other reasons too. For instance, the indigenous people of the area are renowned for their art, but have had some unfortunate experiences with dealers. Traditional owners also wanted a better relationship with non-indigenous people. Younger Bininj (meaning "the people") sometimes consider their language and custom "rubbish". Contact with interested visitors would give Bininj culture higher status and encourage more interest.

The results of this project speak for themselves. Many adults who were once itinerants and/or substance abusers, are now safe at Baby Dreaming, as are the children. Having seen that visitors arrive in small numbers and are not intrusive, traditional owners from other outstations now wish to be involved in the program. Such interest has resulted in an increase in status for the Baby Dreaming people which has, in turn increased interest from other groups. Residents control the sale of artifacts on the outstation and are directly responsible for making quality products and coming up with a fair trade price. Such contact with visitors is increasing residents' money-handling skills. Residents, both men and women, are also developing self-confidence, a sense of empowerment, and are beginning to trust in white people having acquired confidence and cross-cultural skills.

When traditional owners first considered tourism they believed that visitors would only be interested in big crocodiles, rock art and beautiful scenery - the focus of non-indigenous tour operators in Kakadu. And that those visitors needed to stay in hotels. They believed that visitor wanted tour operators and guides like those they had seen elsewhere. They believed that they would never be able to compete.

But, there were visitors who wanted what the Baby Dreaming people had to offer, for instance American birdwatchers/natural history enthusiasts. Generally well-educated and well-travelled they were unfazed by remote places and indigenous peoples. Indeed they viewed Aboriginal people not as 'cultural curiosities', but as fellow human beings. And many of these travellers were women who wished to meet Bininj women.

That visitors might want to know about birds, butterflies or traditional skills such as making string from a tree or traditional torches for setting grassfires or how to find bush honey was mind-boggling to the Bininj. However once they realized their knowledge, access to their unspoiled and beautiful country, and friendship was what visitors wanted, enthusiasm reigned! The visitors were considered "really great people". Best of all, visitor interest is encouraging Bininj people to pass on the culture to youngsters.

On Baby Dreaming, the visitors themselves provide transport, accommodation, food and other services, and the Bininj people just carry on much as they normally do, with the visitors fitting in. Sentence omitted.

To support this important initiative, please contact Denise Goodfellow who in conjunction with her sister Mrs. Nganjmirra, who recently passed on has made the dream of Baby Dreaming a reality.

---------------------------------------------------------------

Conference Corner: Sustainable Resources 2004 and Adventures in Travel Expos

Conference season is just around the corner, and we'd like to invite you to join us at Sustainable Resources 2004, one of the world's most diverse networking events. From engineering to ecotourism, from medicine to spirituality, and from academia to grass roots NGOs, Sustainable Resources is bringing the world's foremost experts on sustainability to Boulder, CO on September 30-October 2.

Sustainable Resources is focused on facilitating partnerships and collaborations between non-profits, businesses, religious and educational organizations, and governments; finding practical hands-on solutions to world poverty; and ensuring environmental sustainability and developing a global partnership for development. For more information, please visit the organization's web site.

Also, if you're on the U.S. West Coast, join STI at the Adventures in Travel Expo on October 9 -10, 2004. Over 500 worldwide exhibitors will present the best in adventure, cultural, and responsible travel at the San Mateo County Expo Center in San Francisco, California. For more information, visit conference web site.

--------------------------------------------------------------

STI Outreach

Over 4,600 responsible travelers, travel companies, governmental agencies, and conservation-based organizations receive the Sustainable Travel Report each month. Please help us to expand our outreach by telling your friends about STI.
---------------------------------------------------------------

For More Information

Please visit our web site, email or call 800-276-7764. If you want to spread the word about sustainable travel and tourism, link to us!

Should you not wish to receive this and other information from Sustainable Travel International, simply reply to this message with "unsubscribe" in the subject line.

SUSTAINABLE TRAVEL INTERNATIONAL
2060 FLORALDRIVE
BOULDER COLORADO 80304

PHONE 800-276-7764
EMAIL info@sustainabletravel.com
BUSINESS HOURS: 8am-5pm MST

span>
The Responsible Tourism e-Newsletter


In this issue you will find:
1. Message from STI President, Brian T. Mullis

2. NEW Member Benefits
3.
Sustainable Tourism Certification Network a Success
4. Travelers' Philanthropy: The Baby Dreaming Project
5.
Conference Corner: Sustainable Resources 2004 and Adventures in Travel Expos

----------------------------------------------------------------

Message from STI President, Brian T. Mullis

STI is taking a holistic approach to addressing global sustainable development within the travel and tourism industry. Originally founded to certify and promote travel companies that are truly responsible, we are currently developing a number of complimentary programs including travelers' philanthropy and educational training programs. STI is also launching a database driven platform to be used by travel companies as an added service, offering their clients the option to offset the climate change related impacts associated with their travel services. For more information, contact us.

On a more personal note, I am happy to report that I am getting married this weekend on August 29th. Afterwards, my wife to be and I are taking an extended honeymoon through South-West China and South-East Asia. We are focused on meeting with local responsible travel providers and learning how STI can support their sustainable tourism initiatives. If you're in these regions during this timeframe, please let us know. We'd love to meet up with you.

During my absence, STI co-founder and Vice President, Peter Krahenbuhl, will be leading the organization and gathering content for our monthly e-Newsletters. If you have any stories or announcements that you'd like to submit, please send them to Peter.

While on the road, I may be reached at sustainabletravel@yahoo.com. Until next time...

Happy Trails,

Brian T. Mullis
President
brianm@sustainabletravel.com

---------------------------------------------------------------

NEW Member Benefits: Adventure Central
and Anavo Consulting

We're expanding our member benefits in an effort to further support our members and responsible travel companies who join STI. This month we're profiling our friends at Adventure Central and Anavo Consulting.

Adventure Central offers a powerful software platform that allows travel companies to take transactions online, 24 hours a day. With more travelers booking their reservations on-line, this state-of-the-art system is perfect for meeting your client's needs. It tracks space availability, and is capable of tying directly into your customer database and financial accounting software.

Anavo Consulting harmonizes clients' business needs
and their sustainability ideals by creating integrative strategies to maximize their competitive advantage. They then guide their clients through the execution of the strategy, ensuring cost-efficiency and success by drawing upon their inherent skills and expansive network of sustainability professionals. With 11 years of combined sustainable travel experience, the Anavo partners look forward to helping sustainable travel become a keystone in the green business revolution.

STI "Premium Partner" members are entitled to a 15% discount off of Adventure Central and Anavo Consulting's services, and "Supporting Business" members are entitled to a 10% discount off of their services. For more information, please visit our Membership page or join STI today.

---------------------------------------------------------------

Sustainable Tourism Certification Network
a Success

Sustainable Travel International (STI) recently participated in the second meeting of the Sustainable Tourism Certification Network of the Americas in Costa Rica from July 26-30, 2004. The Rainforest Alliance organized the event, which was an overwhelming success in bringing together the many organizations involved in promoting sustainable tourism and related certification programs throughout North, Central and South America.

Following the launch of the Network in 2003 in Bahía, Brazil, representatives from leading certification programs and other stakeholders met in Costa Rica last month to further the mission of "promoting sustainable tourism in the region through the strengthening of tourism initiatives based on mutual respect and recognition, joint efforts, harmonization (balancing) of systems and the sharing of information and experience."

One of the primary objectives of this meeting was to identify common baseline standards shared by current and future certification organizations to be used as a guideline in maintaining continuity, consistency and integrity of their programs, while ensuring flexibility and respect for local initiatives. As the US-based representative of sustainable tourism certification programs, STI participated in the process of sharing certification experiences, ideas and knowledge in developing related standards.

The meeting, which invited stakeholders throughout the Americas who are managing tourism certification programs, also explored other important topics related to sustainable tourism and travel, such as how to include and address small businesses and community-based tourism initiatives in the certification process.

Rainforest Alliance, as the Network Secretariat, is expected to release common baseline standards for sustainable tourism certification programs later this year. STI is currently working on ensuring that all of these baseline standards are addressed in its program, further strengthening its highly anticipated Sustainable Tourism Eco-certification Program™ (STEP).

For more information about STI's eco-certification program, visit our web site. To learn more about the Network's initiatives, visit the Rainforest Alliance's web site.

---------------------------------------------------------------

Travelers' Philanthropy:
The Baby Dreaming Project

In late 2002, after ten years of discussion traditional owners of Gudjekbinj (Baby Dreaming), an outstation in western Arnhem Land in Northern Australia decided to open their country to tourism. Baby Dreaming is believed to be 'mother' country to the Bininj (Aboriginal people of western Arnhem Land) - the place where all originated, and the home of baby spirits.

The senior custodians, Mrs. Nganjmirra, her son Peterson, and Mrs. Managku were driven to consider tourism by despair. Most of their relatives had left the country, many to become itinerants, or to abuse petrol or alcohol. They feared there would be nobody left to look after the country when they died. They thought that tourism would encourage relatives to return by providing work and income and removing external temptations.

There were other reasons too. For instance, the indigenous people of the area are renowned for their art, but have had some unfortunate experiences with dealers. Traditional owners also wanted a better relationship with non-indigenous people. Younger Bininj (meaning "the people") sometimes consider their language and custom "rubbish". Contact with interested visitors would give Bininj culture higher status and encourage more interest.

The results of this project speak for themselves. Many adults who were once itinerants and/or substance abusers, are now safe at Baby Dreaming, as are the children. Having seen that visitors arrive in small numbers and are not intrusive, traditional owners from other outstations now wish to be involved in the program. Such interest has resulted in an increase in status for the Baby Dreaming people which has, in turn increased interest from other groups. Residents control the sale of artifacts on the outstation and are directly responsible for making quality products and coming up with a fair trade price. Such contact with visitors is increasing residents' money-handling skills. Residents, both men and women, are also developing self-confidence, a sense of empowerment, and are beginning to trust in white people having acquired confidence and cross-cultural skills.

When traditional owners first considered tourism they believed that visitors would only be interested in big crocodiles, rock art and beautiful scenery - the focus of non-indigenous tour operators in Kakadu. And that those visitors needed to stay in hotels. They believed that visitor wanted tour operators and guides like those they had seen elsewhere. They believed that they would never be able to compete.

But, there were visitors who wanted what the Baby Dreaming people had to offer, for instance American birdwatchers/natural history enthusiasts. Generally well-educated and well-travelled they were unfazed by remote places and indigenous peoples. Indeed they viewed Aboriginal people not as 'cultural curiosities', but as fellow human beings. And many of these travellers were women who wished to meet Bininj women.

That visitors might want to know about birds, butterflies or traditional skills such as making string from a tree or traditional torches for setting grassfires or how to find bush honey was mind-boggling to the Bininj. However once they realized their knowledge, access to their unspoiled and beautiful country, and friendship was what visitors wanted, enthusiasm reigned! The visitors were considered "really great people". Best of all, visitor interest is encouraging Bininj people to pass on the culture to youngsters.

On Baby Dreaming, the visitors themselves provide transport, accommodation, food and other services, and the Bininj people just carry on much as they normally do, with the visitors fitting in. Sentence omitted.

To support this important initiative, please contact Denise Goodfellow who in conjunction with her sister Mrs. Nganjmirra, who recently passed on has made the dream of Baby Dreaming a reality.

---------------------------------------------------------------

unsubscribe on our Web site.

If you know someone who would be interested in receiving information from us, they can subscribe on our Web site.

CONTACT US!

SUSTAINABLE TRAVEL INTERNATIONAL
2060 FLORAL DRIVE
BOULDER COLORADO 80304

PHONE 720.273.2975

info@SustainableTravelInternational.org

BUSINESS HOURS: 8am–5pm MST

Please don't hesitate to contact us if you want to explore how Sustainable Travel International can help your organization achieve its marketing and revenue objectives.

Thanks for taking a moment to get caught up.

Best Regards,

Sustainable Travel International

 

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