In this Issue ::

::	A Message from STI President
::	Green your Supply Chain: Introducing Green Travel Market
::	Responsible Travel: St. Moritz, Switzerland
::	Member Benefits: Adventure Travel Trade Association
::	Conference Corner
::	High Moon Cartoons
::	Support STI

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Responsible Travel: St. Moritz, Switzerland

Poets have sung its praises, artists have painted it, and countless photographers have captured beautiful St. Moritz in their lenses. Known as the home of the fabled goat-herder Heidi, the town features the Swiss National Park, which allows visitors to discover local plants and wildlife while observing breathtaking Alpine landscapes.

St. Moritz offers hiking excursions over glaciers and narrow ridges, as well as mountain climbing and unforgettable skiing experiences. More than 218 miles (350 km) of snow-covered runs at altitudes from 5,906 to 10,827 feet (1800 to 3300 m) above sea level are available.

The national park is protected from all human influence and interference. All plant and animal life is left to its natural development. Since its founding, there is no hunting, fishing, exploitation or maintenance of forests and meadows. The park contains a rich and varied natural flora and fauna, which is continually researched. About 650 flowering plant species have been recorded. There also are thousands of genuses of lichen, moss, fungi, ferns and algae.

In addition to plants, more than 5,000 animal species live in the park. Highlighting the area are 1,400 species of butterflies, four species of fish, 60 species of nesting birds and 30 species of mammals. The interconnection of plant and animal population is monitored closely.

To protect the park, visitors are instructed to stay on marked trails and resting areas. Nothing can be taken out of the park, including flowers, berries, stones, etc. Setting up a camp, lighting a fire and walking a dog are forbidden.

While visiting the park, guests can embark on the Clean Energy St. Moritz Tour, which teaches them about renewable energy sources, including wind, solar and biogas. While traveling on the new suspension railway, visitors view solar power cells at work, wind power generation in a natural setting and the ARA Celerina (biogas) plant. Several of the area's resorts use these alternative energy sources for power.

For more information about St. Moritz and its national park, visit www.st.moritz.ch.

Please note: This article appeared in the November 2004 issue of Eco-Structure Magazine.

Member Benefits:
Adventure Travel Trade Association

We're expanding our member benefits in an effort to further support our members and responsible travel companies who join STI. This month we're profiling our friends at the Adventure Travel Trade Association.

The Adventure Travel Trade Association (ATTA) is an organization dedicated to helping adventure travel and eco-tourism companies succeed in business. The ATTA has a powerful benefits package that includes marketing, pr, consumer exposure, discounts and networking events designed for tour operators, travel agencies, destination marketing organizations and other related travel industry organizations.

The ATTA is proud to be a collaborative partner of STI and is offering a 20% discount on ATTA membership to members of STI.

For more information, click here, visit the ATTA online today at www.adventuretravel.biz or call Eric Keyser, Member Services toll-free at 1-866-411-3131!

STI will be participating in 7th Annual Caribbean Conference on Sustainable Tourism Development scheduled for April 26-o 29 in Tobago.

"Keeping the Right Balance" is the theme of the conference as it acknowledges that the sustainability of tourism in the Caribbean requires cooperation between stakeholders and balance between economic, environmental and social development.

For more information on the conference, please visit www.onecaribbean.org.

We will also be participating in The 2nd International Conference on Sustainable Tourism scheduled for May 3-4, 2005 at the Hilton Hotel in Lake Placid, NY. This year's theme is "Mountains Communities of the Future: Waterways and Wilderness Collaborations."

The Conference is geared toward providing community officials, business owners, and environmental organizations with practical information on how to take advantage of the newest trends in eco- and sustainable tourism.

For more information on the conference or to register, please visit www.cast-online.com or call 518-891-5523.

If you would like to purchase any one of High Moon's six cartoon books, you may order them directly from the Japan Environmental Exchange via email or JEE's website.

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