Businesses — Benefits of STEP

Improved Profitability

STEP’s systematic approach lowers costs through enhanced resource productivity, increased energy efficiency, and reductions in waste while improving customer loyalty, employee retention, and engagement.

STI provides STEP-assessed and certified businesses with complimentary PR opportunities and offers many joint marketing opportunities.

STEP assists tourism businesses in adding value to local communities' economies, helping them to safeguard the livelihood of local and indigenous people.

Broader Market Appeal

STEP Certification provides immediate recognition and is a clear differentiator in the marketplace. Licensed tourism businesses demonstrate their commitment to sustainability, enhancing their brand image and reputation, and making them more attractive to responsible travelers who make up 44% of the U.S. travel market alone.

44% of U.S. travelers consider environmental impact to be important to them when planning travel. The high propensity of green supporters to vote with their wallet leaves opportunities for premiums for green travel. Nearly one third of U.S. travelers would pay such premiums, but these savvy consumers are looking for practices that go above and beyond cursory measures (Source: PhoCusWright's Going Green: The Business Impact of Environmental Awareness on Travel, 2009)

Enhanced Quality

STEP is focused on impact management, helping tourism businesses to ensure the preservation of destinations and cultures for future generations by contributing to environmental conservation and the well being of local people.

STEP provides access to standards recognized as best innovative practices within the travel industry, helping businesses to meet higher standards through continuous improvement.