“Grand Teton Lodge Company has a historical commitment to environmental protection efforts. With a more formalized focus through ISO 14001 certification, we sought performance-based verification of our efforts specific to the tourism industry - STEP provided us that opportunity. STEP certification and the assessment process is driving commitments deeper into our operations that benefit the natural environment; the health and safety of our employees and guests; and the surrounding community — a true measurement of the sustainability of our business.”
—Julie Klein, Director of Environmental Affairs for RockResorts and Vail Resorts Inc.
Concern about the impacts of travel and tourism has increased in recent years. In the U.S. alone, more than half of all adults say they would be more likely to select an airline, rental car or hotel that uses more environmentally friendly products and processes (US Travel Association and Y Partnership, 2007). Furthermore, over one-third of LOHAS consumers would like to see other trusted sources endorse the claims made by companies, and further validation shows that 85% of those looking for verification would like the endorser to be a non-profit organization (Natural Marketing Institute, 2008).
In response to this demand, STI has developed the Sustainable Tourism Eco-Certification Program™ (STEP), the world's first comprehensive, global sustainable tourism eco-certification program offered by a non-profit organization, which is aligned with the minimum baseline Global Sustainable Tourism Criteria (GSTC) and impending global accreditation.
STEP is designed to be user-friendly, educational in nature, practical as a measurement and management tool, and applicable to tourism businesses of all sizes, including newcomers to sustainability, those wanting to improve their existing approach, and businesses that have long-standing sustainability programs. Click here to learn more, or click here to download a snapshot of the STEP Self-assessment Application.
Luxury Eco Certification Standard for Hoteliers
The Luxury Eco Certification Standard (LECS) offered by STI is the world's only voluntary, global sustainable tourism certification program that is specific to the luxury accommodation sector. LECS is a comprehensive standard that takes into consideration the specific needs and challenges of operating a new or existing luxury hotel. Click here to learn more.