shore excursions standard - eco-certification for tour operators serving cruise lines

There are many business-smart benefits of implementing a sustainability policy and earning an eco-certification status for your organization. From increases in profitability to stronger branding and market access — check out benefits you can count on below.

Incentives
Royal Caribbean Ltd is offering rewards for marine shore operators who earn a 3, 4 or 5 star eco-certification award. These rewards may include preferred marketing opportunities. Additional details will be announced soon!

Improved Profitability
Our program follows a systematic approach that lowers your operating costs by enhancing resource productivity, increasing energy efficiency and reducing waste. At the same time, you will see improvements in customer satisfaction, employee retention, and community engagement.

Expanded Market Reach
By earning eco-certification, your organization will be promoted through our extensive marketing and media outlets including more than 25,000 press contacts, over 500,000 monthly web visits, 35,000 monthly web visitors, and an email list of more than 52,000 conscientious consumers and travel professionals. STI will share tips of the trade on how to communicate your sustainability growing eco-conscious audience and we will work with you for further promotion through sites like AAA and more.

Broad Market Appeal
Eco-certification earned through our Shore Excursions Standard program will clearly differentiate you from competitors in the marketplace and provide immediate recognition. Thanks to your “green” status, you will attract a savvy group of travelers looking for low impact, authentic, and sustainable marine & shore activities.

Enhanced Quality
Our program focuses on impact management, helping tourism businesses ensure the preservation of destinations and cultures for future generations by contributing to environmental conservation and the well being of local people.

Explore the process for earning eco-certification with our Shore Excursions Standard today:

STEP-Shore Excursions Standard Benefits