Our Programs

Sustainable Tourism Consulting Projects

Project Examples

  • Project Partner(s): United Airlines

    Project Description: STI developed an enterprise-level custom carbon calculator and an associated monthly reporting mechanism for use by United Airlines, its employees, and its customers.  STI based the design of the custom calculator and report format on its existing calculator database infrastructure and on the methodology, calculations, and mock-up designs provided by United Airlines.  More specifically, the calculator methodology utilized by STI involved making limited modifications to STI’s pre-existing calculations while integrating route and aircraft type, United-specific fuel consumption, and product efficiency information as a first step toward a solution that more accurately reflects United Airlines’ operations and providing use for B2C and B2B offset programs.  This resulted in a better-than-industry-standard in that it is based on route and aircraft-specific information and estimates the fuel used only to transport the paying passenger for that specific flight.

    Description of Services: STI completed all of the enterprise-level application development for this project in house.  Brian Mullis, as lead consultant also headed all program and business development, human resource management, financial management as well as education, marketing, and outreach. Other multi-national clients who have utilized STI’s application development services include, but are not limited to Continental Airlines, Disney, Enterprise Rent-A-Car, The Travel Corporation, WWF, and The World Travel & Tourism Council.  

  • Project Partner(s): Royal Caribbean International

    Project Description: STI is working with RCCL’s Environmental Stewardship team to support the development and implementation of sustainable tourism policies, programs, projects and systems.

    Description of Services: STI has helped to develop and assess RCCL’s Environmental Stewardship Strategy, Environmental Report, and supply chain management, including implementing best practices.  For example, STI has advised RCCL in matters related to developing, administering and facilitating the Ocean Fund donation program in order to leverage RCCL’s pre-existing marine conservation contributions with added revenue through RCCL crew, staff, customers and/or business partner donations; STI has assisted RCCL in developing and implementing a client-centric environmental awareness building program; STI has assisted in determining metrics and measurements and implementing related management systems regarding reporting areas such as environmental, social and community initiatives; STI has developed a sustainability framework building tool based on the Global Sustainable Tourism Criteria (GSTC) for RCCL’s owned and managed resorts and will be providing the related on-site assessments, as well as education and training programs for employees and RCCL’s Marine Shore Excursion Providers.

  • Project Partner(s): National Tour Association

    Project Description: As a global leader in providing business opportunities and professional education to thousands of tourism professionals, The National Tour Association (NTA) has contacted STI to become its exclusive sustainability partner and enhance the organization’s member and supplier-related sustainability initiatives including education and training opportunities, as well as sustainable tourism development programs and services to increase the uptake of sustainability practices within their network of members and suppliers. 

    Description of Services: STI has: provided education and training  programs for NTA members including webinars, workshops, and printed materials that are sector specific and designed to help members implement sustainable business practices within their operations; developed online carbon management and philanthropic giving tools; surveyed member’s sustainability practices; identified and promoted member best practices; and acted as a matchmaker for outbound and inbound tour operators in developing countries.

  • Project Partner(s): Virtuoso and The Travel Institute

    Project Description: STI, in collaboration with The Travel Institute, has created an interactive online course for travel professionals.

    Description of Services: STI designed and created the course, including writing the online course, creating key learning outcomes, deciding how course development should be best organized, and creating an online exam based on the course, from which successful candidates will receive a completion certificate. STI also provided all resource materials and images to assist in the course creation.  Whereas, The Travel Institute provided the e-learning platform and is hosting and promoting the course.

  • Project Partner(s): MINI USA and Butler, Shine, Stern & Partners

    Project Description: STI worked with MINI USA to develop the Carfun Offset Program, an innovative philanthropy and marketing initiative with a core focus on positive environmental and social impacts.  This fully customized program included an on-line enterprise-level custom carbon calculator, carbon offset donation platform and matching social program donation platform, as well as an associated monthly reporting mechanism for use by MINI USA and its customers.  STI based the design of the custom calculator and report format on its existing calculator database infrastructure and on the methodology, calculations, and mock-up designs provided by MINI USA.

    Description of Services: STI completed all of the on-line enterprise-level application development for this project in house.  Peter Krahenbuhl, as lead consultant also headed all program and business development, human resource management, financial management as well as education, marketing, and outreach.  Primary programming management duties included coordinating MINI USA corporate marketing and web teams, MINI USA advertising consultants, STI management, lead programmers and communications team.

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