Our Programs

Benefits of Sustainable Tourism Development

In 2008, we began a partnership with Sustainable Travel International, a global leader in sustainable tourism development, to further refine our Environmental Stewardship Strategy, with a particular focus on responsible tourism, education and philanthropy.  Sustainable Travel International has played a key role in advising us on developing our stewardship report and website.  They have also identified ways that we can improve on our current version next year - their third party perspective has been invaluable.”

—Jamie Sweeting, Vice President, Environmental Stewardship and Global Chief Environmental Officer, Royal Caribbean Cruises Ltd.

 

  • Improved Profitability   Sustainable tourism practices lower costs through resource management and waste reduction while positively contributing to environmental conservation and the well being of local people. Organizations engaged in sustainable business practices see an incremental improvement in their bottom lines.
  • Increased Market Strength   55.1 million travelers demonstrate preference in their travel and consumption choices for companies, destinations and communities that support sustainable tourism. Spending on sustainable products and services is on track to jump from $200 billion+ to $420 billion in just three years.
  • Preservation of World's Environment and Cultures   Today's travelers seek the authentic and exotic. It is mandatory for our industry to recognize market trends and preserve our environmental and cultural heritage for profits today and for future generations.
  • Attraction of Talent   Sustainability is a key value of today's new workforce. Those who are committed to this value hold a market advantage in recruiting this talent. Both graduates and industry professions are increasingly looking to green jobs.
  • Best Practices   Actively engaging in sustainable tourism provides access to standards recognized as best innovative practices within the travel industry, helping businesses to meet higher standards through continuous improvement.

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