|
Benefits
of STEP
STEP is focused on enhancing the triple bottom line of economic profitability, respect for the environment and social responsibility. This approach benefits consumers, resource managers, host communities, and travel and tourism providers themselves.
 |
Enhanced
Quality: STEP is focused on impact management, helping
tourism providers to ensure the preservation of destinations
and cultures for future generations. This equates to more
attractive environments and better products.
STEP
provides access to standards recognized as best innovative
practices within the travel industry, helping businesses to
meet higher standards through continuous improvement.
|
|
|
Improved
Profitability: STEP is a systematic approach that lowers
costs through resource productivity and waste reduction while
positively contributing to environmental conservation and
the well being of local people.
STEP assists tourism providers in adding value to local communities' economies, helping them to safeguard the livelihood of local and indigenous people.
|
|
|
Broader
Market Appeal: Tourism providers licensed to use STEP logos demonstrate their commitment and performance to environmental and socio-economic issues, making them more attractive to eco- or geotourists which encompass nearly 36% of the U.S. travel market alone.
Source:
The Geotourism Study - Phase 1 Executive Summary, Travel Industry
Association of America (TIA), National Geographic Traveler,
2002
|
|
