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Education & Training

Tourism Destination Management Certificate Program
Our lifelong and distance learning Tourism Destination Management certificate program is designed for tourism destination managers, marketers, developers, tour operators, business owners, planners and others who want to accelerate their careers within the growing travel and tourism industry.

Through the use of expert analysis, tools, best practices, benchmarks and case studies, the program is designed to provide professionals, as well as those new to the industry, those essential skills needed to enhance long-term sustainability and success in tourism and related areas.

In addition to being offered through on-line distance learning, the Tourism Destination Management certificate program can be delivered on-site anywhere in the world, in either a generic format or customized to the needs of a particular organization or group of individuals.

Instructors and Methods of Instruction
Each course requires 12 contact hours with the instructor plus a final quiz. Students wishing to complete the certificate program must successfully complete six courses.

Tourism Destination Management program instructors are professionals actively engaged in their specific area of expertise. All of our instructors have extensive international experience either as consultants or tourism professionals. Special attention is given in selecting instructors that are able to translate theory into the real-life needs of course participants. It is crucial that our instructors understand the needs of the audience so that they can effectively customize the course material into relevant learning opportunities for course participants.

In addition to the knowledge participants gain through the courses, this type of training often brings additional benefits to our counterparts. Very often through our training programs, participants identify further needs for capacity building, they understand new strategic directions for tourism development activities, and/or they choose to create or expand their own certification program for a wider audience. Our most recent training partners include the Jordanian Inbound Tour operators Association in Jordan, the National Indian Gaming Association in the U.S. and the Instituto de Hospitalidade in Brazil.

For further information, please review our course offerings below and visit our frequently asked questions page or email us or call 800-276-7764.

Core Courses Include:

CWDP 601 - Tourism Assessment & Development

This course looks at how to conduct a tourism assessment to examine tourism potential, and how to measure the potential costs and benefits of a tourism development program.

This course is designed to provide students with the tools to:

1 Develop economic and visitor profiles
2 Conduct resident attitude surveys
3 Complete an attraction and facility inventory
4 Identify high potential visitors
5 Undertake visioning and goal setting
6 Identify potential products and projects
7 Undertake project scoping
8 Analyze economic, social, and environmental impacts.

CWDP 602 - Sustainable Management for Tourism Destinations

This course focuses on environmentally and socially responsible tourism strategies and innovations, including voluntary program and initiatives such as Green Globe and the Certificado de Turismo Sostenible from Costa Rica. It examines how destinations have improved competitiveness by creating environmentally and socially friendly tourism products and services. The course emphasizes establishing policies and management plans to identify and reduce the environmental impact created by tourism facilities and services, and looks at how to create environmental management systems (EMS) with broad public/private support. This course is designed to provide students with the tools to:

1 Create a practical mechanism for pursuing the Agenda 21 principles of sustainable development
2 Address tourism environmental and social issues through a strategic multi-stakeholder planning process
3 Increase competitive advantage in the market for alternative tourism destinations
4 Build a systematic framework for public and private sector cooperation on environmental and social issues
5 Reduce public and private sector operation costs as greater energy/resource savings are achieved.

CWDP 603 - Strategic Tourism Marketing

This course offers a practical, intensive, idea-packed approach to marketing tourism destinations. Examine how and why tourists make destination choices, and learn how to develop a strategic marketing system that emphasizes your destination's distinctive appeal. The course features case studies, and practical tips for stretching marketing dollars through better monitoring, cost controls and evaluation. This course is designed to provide students with the tools to:

1 Use research to understand customers
2 Segment, target and position a product
3 Develop a marketing mix
4 Evaluate the marketing plan.

Elective Courses Include:

CWDP 605 - Applied Tourism Research

Students are introduced to the fundamentals of locating and gathering data to solve tourism marketing problems. This course is designed to provide students with the tools to:

1 Research fits into the tourism marketing process
2 Sound data on visitor market segments can be gathered
3 Use these data to develop and evaluate visitor market segments.

CWDP 607 - Database and Electronic Marketing of Tourism Destinations

Participants will be made aware of the need for exceptional customer relations in the hospitality industry, and they will discover several strategies that can be used to deliver that level of service. In these eight units, students will learn how to refine their customer service approaches, put a special touch on hosting activities with all customers and apply different strategies to deliver high level of service. This course is designed to provide students with the tools to:

1 Understand how to please customers
2 Provide the kind of service that will make customers want to return to your establishments as well as tell their friends about their service experience.

CWDP 608 - Ecotourism Management

This course provides the tools needed by tourism planners, conservationists, businesses and communities to work together to develop ecotourism plans and products that will attract and accommodate the ecotourist while conserving natural resources and benefiting local people. Designed to help you understand the unique structure of the ecotourism industry, the course provides the most recent information on ecotourism marketing approaches and product development. This course is designed to provide students with the tools to:

1 Understand the basic elements of ecotourism, the market and market trends
Assess the potential of individual and group ecotourist specialty markets
Analyze and address the special needs of ecotourists and local communities
Establish an ecotourism planning process at the local and regional levels
Develop trip circuits and travel packages that are safe and offer a wide variety of experiences.

CWDP 609 - Ecolodge Development

This course will help sustainable tourism specialists, investors, resort developers, architects and landscape architects assess the financial feasibility and market potential for an ecolodge. Market research results and trends in this industry will be reviewed in order to more accurately project costs and potential revenue, and determine whether an ecolodge venture is economically viable. This course is designed to provide students with the tools to:

1 Introduce participants to the main aspects of ecolodge planning, design, development, and operation

CWDP 610 - Coastal & Marine Ecotourism

This course assists destination managers, local resort managers, and government authorities in maintaining sustainable marine ecotourism and reef recreation activities while working with the local community to accommodate their needs and preserve the marine and coastal environment. It also shows how marine resorts in degraded areas must work with local authorities to rebuild marine resources to re-establish their place in the traditional coastal tourism and growing marine ecotourism market. This course is designed to provide students with the tools to:

1 Maintain sustainable marine ecotourism and reef recreation activities
2 Work with local communities to accommodate their needs
3 Preserve the marine and coastal environment

CWDP 611 - Safety and Security for Tourism Destinations

Students will be introduced to the basic relationships between crime, terrorism, and the tourism/travel industry. Emphasis is placed on how members of the security industry effect tourism. Students will understand the importance of integrating the security professional into the tourism industry. This course is designed to provide students with the tools to:

1 Identify how tourism theory impacts the work of the security professional
2 Be aware of security and new social groups
3 Address issues of security and customer service
4 Develop security plans.

CWDP 612 - Sport Tourism Development

This course will help you understand the scope and array of opportunities associated with sport tourism, and show how to research, package, market and finance your sport tourism business idea or strategic plan. This course is designed to provide students with the tools to:

1 Incorporate sport tourism into a master community development or marketing plan
2 Identify the sport tourism properties that are most efficient and most effective
3 Design and conduct sport tourism research
4 Secure financial and physical resources and write a sponsorship proposal

CWDP 613 - Customer Service for Tourism Organizations

This course provides a systematic strategy for developing, managing and monitoring effective customer service, and for positioning your destination in the travel marketplace based on the quality of customer service. This course is designed to provide students with the tools to:

1 Understand quality service as a management philosophy that will help them in effectively developing, implementing and evaluating customer service strategies to increase customer satisfaction and gain the competitive advantage in a tourism destination.

CWDP 614 - Cultural Heritage Tourism

This course examines the range of cultural and heritage assets that can become viable tourism attractions, and looks at ways of linking quality cultural heritage tourism to community development, from effective planning and marketing to community involvement and partnership approaches. This course is designed to provide students with the tools to:

1 Understand the history and significance of cultural heritage tourism
2 Implement the techniques and methodologies used to develop cultural resources as tourism attractions.
3 Protect the authenticity and cultural significance of resources that are attractive to tourists.

CWDP 615 - Tourist Guide Techniques

This course provides tourist guides and new entrants into the industry with essential skills to deliver an exceptional tour experience. A focus on practical information related to interpretation, guiding techniques, tour logistics and mechanics. This course is designed to provide students with the tools to:

1 Explore motivations for travel to develop profiles of travelers
2 Understand cultural heritage tourism issues in relation to tour guiding
3 Understand the way tourist guides interact with tourism industry organizations
4 List the different types of tours available and identify the challenges faced by each
5 Explore the significance of interpretation and interpretive techniques
6 Establish methods for working with groups of different cultural backgrounds and beliefs
7 Develop techniques for dealing with tour logistics

CWDP 616 - Tourism Investment Promotion

This course assists destinations at the national and local level in reducing barriers to investment or business development and in attracting the funding necessary for tourism-related infrastructure investment and private sector development. This course is designed to provide students with the tools to:

1 Assess the technical capacity of tourism organizations and investment promotion agencies in promoting tourism projects
2 Use international and regional resources, such as the MIGA' IPAnet
3 Identify and accessing funding capital investment, loans, credits, BOTs, foreign aid, and similar mechanisms
4 Reduce barriers to domestic and foreign direct investment by the private sector
5 Organize a long-term investment promotion campaign
6 Understand requirements for preparing investment projects for pre-feasibility review and presentation to investors

CWDP 618 - Destination Management Companies

This course covers all aspects of the destination management profession and aims at helping both first-time destination management consultants as well as the experienced professional. This course is designed to provide students with the tools to:

1 Identify services destination management companies (DMC) offer to their clients
2 Understand the nuts and bolts of all services DMC offer
3 Utilize the necessary skills to support the production of a successful meeting, event or conference

CWDP 625 - Community-based Tourism Development

The natural and cultural heritage of many communities around the world has become a major source of income for them through the development of various forms of tourism activities and services. However, many of communities do not always have all the skills, resources and experience necessary to develop these ventures on their own, and therefore must rely on outsiders to help them develop these ventures This course is designed to provide students with the tools to:

1 Be aware of the issues and challenges of community-based tourism
2 Understand the elements and basic steps of planning and implementing community-based tourism

CWDP 626 - Proposal Processes and Proposal Writing

This course is designed to build good understanding about the proposal development process and provide the practical guidance and tools needed for the development of a high-quality proposal. Students will grasp the nature of a proposal development process and its importance for their organization's and personal success. The course discusses strategies for:

1. Identifying funding opportunities
2. Preparing proposals that both reflect the expectation of the client and demonstrate the appropriate capacities of the applying organization, and
3. Presenting them in a way that will make your organization stand out among its competitors.

CWDP 630 - Fundamentals of Destination Management Organizations

The Fundamentals of Destination Management is highly recommended for any professional working in the travel and hospitality industry. The course includes interactive discussions around the practice of managing destinations and events. This course addresses the following areas:

1 Dimensions of the Convention and Leisure Travel
2 Information Technology for Destination Management
3 Leadership Principals for a Destination Management Organizations

This course is offered in conjunction with the International Association of Convention and Visitor Bureaus.

CWDP 633 - Corporate Social Responsibility for the Tour Operator

Tour operators play a central role in the tourism industry. This unique role means that tour operators can make an important contribution to furthering the goals of sustainable tourism development and protecting the environmental and cultural resources on which the tourism industry depends for its survival and growth. This course looks at the various management tools and activities that tour operators can adopt in their business to improve their sustainable performance. This course is designed to provide students with the tools to:

1 Integrate sustainability into the business cycle including setting a policy, developing action areas for tour operators and reporting on sustainability
2 Integrate sustainability in internal management by identifying issues and action areas
3 Integrate sustainability in product management and development; supply chain management and consumer relations

This course is offered in conjunction with the United Nations Environmental Program's Tour Operators Initiative.

CWDP 710 - Sales Academy I: Destination Sales

This course was developed to help both first-time destination salespeople as well as the experienced professional with their ability to sell in today's business world. The course is really two courses in one. The first part of the course focuses on 18 sales trends that will dramatically impact the way you sell a destination now and, in the future. The second part provides you both basic and advanced Sales Skills which every destination sales person must own and master to be relevant and valued by their organization This course is offered in conjunction with the International Association of Convention and Visitor Bureaus.

CWDP 600 - Tourism: Snapshot of an Industry

This course serves as an introduction to the tourism industry. It provides a historical overview and survey of the tourism and hospitality industry with emphasis on the travel market, delivery of hospitality services, professional roles, and emerging trends. It aims at providing a broad understanding of travel and tourism as a holistic model of interrelated parts. This course is designed to provide students with the tools to:

1 Discuss the significance of the phenomenon of travel and tourism
2 Relate how external constraints, determinants, and conditions have influenced the evolution and present characteristics of travel
3 Define the basic management functions that relate to all tourism organizations
4 Demonstrate knowledge regarding the consequential aspects of tourism
5 Assess tourism development as it relates to individual locales

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