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Executive
Education
Our Executive Education programs are designed to empower travel and tourism executives, helping them to introduce sustainable tourism and related concepts within their organizations while fostering professional, intellectual, and personal development, so they can manage more efficiently and effectively, improve profitability, reduce waste, and increase operational efficiencies.
Program
Details:
Program
duration: 1-3 days
Course fees: Variable, pricing is based on program development requirements and / or per person. Contact
us for a quote.
Examples of Course Offerings Include:
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Community
Development: Tourism is a viable economic strategy for communities
of all sizes wishing to diversify their economies. This course
will review strategies for maximizing the benefits and minimizing
the negative impacts of tourism, including ways to link larger,
more conventional tourism operations to smaller, community based
initiatives. |
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Green
Accommodations: This course will provide information on
green building design, construction and operation. It will include
how to manage energy, waste and water systems while maximizing
environmental conservation and benefiting local communities.
This course will also describe the benefits of utilizing renewable
and alternative energy, and water and energy conservation technologies. |
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Introduction
to Sustainable Tourism: This course will provide an overview
of the global movement toward sustainable tourism development
including definitions, principles, concepts, methods, techniques
and statistical analysis combined with a strong emphasis on
practical exercises and case studies both from developing countries
and the United States. |
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Public
Policy: This course will review public policy for sustainability
in the U.S. including programs available through and policies
enforced by the U.S. Environmental Protection Agency and individual
State Departments of Environmental Protection. This course will
also cover sustainable tourism certification programs and related
eco-label criteria. |
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Sustainable
Tourism Auditing and Consulting: This course is designed
to train internal sustainability management system auditors
and consultants, so that they can demonstrate competence in
sustainable tourism certification auditing or consulting and
ensure compliance with related criteria. Through hands-on workshops
facilitated by leading auditors, this course will provide the
experience and understanding necessary to maximize auditing
skills including a clear interpretation of auditing requirements,
procedures and techniques. |
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Sustainable
Tourism Management: This course will focus on environmental
and quality management systems. It will have an emphasis on
developing a sustainability policy, environmental management
plan and related operational systems that meet sustainable tourism
criteria. Case studies and examples will be used to examine
creative solutions to minimize negative impacts and maximize
the triple bottom line of socio-cultural, environmental, and
economic benefits. |
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Tourism
Finance: This course will cover the basics of tourism economics
and business financing. In addition, it will provide information
on establishing a business and developing a new business including
securing funding, understanding cash flow, and creating revenue
models, an annual budget, and operational budgets for each product
and / or service. |
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Tourism
Marketing - Part I: This course will provide an analysis
of the market for sustainable tourism including supply and demand
for tourist destinations. It will also include how to find a
marketing mix for sustainable tourism with a focus on incorporating
the concepts of sustainability into corporate mission, vision,
values, market positioning, competitive points of difference,
target audience, brand development, and marketing plan. This
course will also include evaluation and tracking system design
as well as methods for customer relationship management. |
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Tourism
Marketing - Part II: This course will focus on how to use
internet technology to create an effective, on-line marketing
campaign. Topics will include search engine marketing and optimization,
Meta tag and pay-per-click campaign creation, green web portal
advertising, link exchange program development, permission-based
email marketing, web site content development and usability,
and other e-marketing strategies. |
Contact
us for more information.
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