Guide to Sustainable Tourism
Buy a PDF Copy of STI's 2007 Guide to Sustainable Tourism: US$20
Part 1: Introduction Part 2: Designing Your Sustainability Policy Part 3: Measuring and Managing Your Impacts Part 4: Glossary and Definitions
You can't manage what you don't measure. This is the premise of this section, which focuses on helping you to identify impacts related to tourism, measure them, and establish systems to manage them. To be successful, you will need to establish a system for managing each of your impacts:
Once you have created a solid framework to manage your efforts, you will need to concentrate on meeting the goals and objectives you have set for yourself. This section of the User's Guide provides practical tips that you can easily implement to improve your sustainability and your rating through the STEP process:
Greenhouse Gas Emissions Management and Reduction
Travel and tourism is arguably inescapably environmentally destructive, particularly with regard to transportation and its related impacts on global climate change. Air and ground transportation combined are one of the largest contributors of greenhouse gas emissions that affect global climate change. Integrating greenhouse gas emission management practices into your operations will help reduce global warming, promote energy independence from foreign non-renewable sources, and may substantially reduce operational costs, providing a healthy return for taking no and low cost actions.
Measuring Your Impact: Calculating your Greenhouse Gas Emissions
Calculating and documenting you and your client's overall CO2 and/or greenhouse gas (GHG) emissions inventory by using a nationally or internationally accepted GHG protocol is the most accurate way of collecting data on your annual greenhouse gas emissions, and although this process can be rather complicated, calculators exist that provide a simple means of measuring your emission levels.
STI provides these calculations and offers a portfolio of the best offsets and green tags available in the marketplace via a user-friendlier secure on-line format. Projects are either Green-e certified or exceed Greenhouse Gas Protocol and comply with the directives for projects in developing countries under the Kyoto Protocol. MyClimate projects also have to verifiability reduce GHG emissions according to the CDM Gold Standard (www.cdmgoldstandard.org). To offset your business emissions, visit www.my-climate.com and click on "Buy CO2 Offsets," then work through each applicable section. Or contact STI, and we will provide you with a custom energy audit.
Climate Neutral Network's Greenhouse Gas Accounting Worksheet (climateneutralnetwork.org/metrics.php) is also a good comprehensive resource; it covers many different aspects of a business, so you may not need to fill out every category. For a less detailed approach, designed to help administrative offices calculate their CO2 emissions, visit CLEVEL
Managing Your Impact
Investing in carbon offsets and/or green tags is an efficient way to mitigate or neutralize your greenhouse gas emissions, support environmentally friendlier (and lower emission) development options, and directly fund the construction and operations of renewable energy, energy efficiency, and reforestation projects.
The programs detailed above and in the following Useful Links section can calculate GHG or CO2 emissions and provide you with an opportunity to neutralize your impact(s) by purchasing offsets for all or part of your emissions. Please note, however, that offsetting is not a first best solution. Improving energy efficiency, reducing waste generation, and supporting legislation that addresses global climate change are all first best solutions.
A few additional things you can do to reduce your greenhouse gas emissions include:
Useful Links
Solid Waste Management, Reduction, Reuse and Recycling
Minimizing the amount of solid waste that goes to landfills and incinerators helps reduce negative environmental impacts. More importantly, minimizing waste reduces the need for virgin materials and limits the amount of greenhouse gases that are released throughout a product's life cycle (i.e., extraction, manufacturing, distribution, use, and disposal). Integrating solid waste reduction and recycling practices into your management program will also cut purchasing costs, reduce hauling and disposal fees, protecting your business' image from the effects of visual degradation of an area, and limit the risks from waste that's disposed of improperly.
Measuring Your Impact: Weighing your Waste
Determining the volume of your company's solid waste production is fairly straightforward. If your local garbage collector weighs the waste they collect from your business, they should have records of every pick-up collection. Contact your local garbage collector and ask them to supply this information (usually available in a cubic feet measurement) for the last 12 months. The same process applies to the volume of waste you recycle and the volume of waste going to a Material Recovery Facility, thereby being converted from waste into energy.
If this information is not available, you may have to weigh your garbage and recycling. First, determine the weight of your weekly output of waste. Note: 1 pound or 16 ounces = approximately 0.0167 of a cubic foot, depending on the density of the waste. Repeat this as many times as practical throughout the year (we suggest a minimum of four) and average the weekly figure.
It is very important that you collect the data at different periods of the year in order to get an accurate annual average, taking seasonal operations into consideration. Then multiply the average figure by 52 weeks to get an estimate of your total volume of waste for the year.
Determining base line and effectiveness of your recycling program For a fee, many garbage collection companies will analyze the percentage of recyclables in your facility's waste stream. Establish a base line by measuring the recyclables in the waste 3-4 times before incorporating a recycling program. In order to measure how well the recycling program is working, after the program has been implemented, randomly but periodically (at least once per month) assess the recyclables in the waste stream.
The key to an improved management of your solid waste can be broken down to three elements: reduce, use/reuse, and recycle.
Reduce
Use/Reuse
Recycle
How to Set Up a Recycling Program Perform a Waste Audit
Determine all of the materials you should collect for recycling.
Talk to your local Waste Management Authority
Determine if they have a recycling program and a pick up service, and find out about the specific items that can be recycled.
Contact your city or town hall
Some have laws that require recycling, and most have lists of substances that are banned from trash such as batteries, tires, corrugated cardboard, etc. If there is no recycling program in your area, discuss the idea with your community leaders, invite their input, and encourage them to get involved. This could lead to a citywide initiative.
No recycling services?
If there are no recycling collection services in your area, consider hauling it yourself to your nearest recycling facility. Another option for recyclables with monetary value, such as cans and bottles, is to have community or school groups pick up your recyclables and keep the money as a fundraiser.
Start a Trend
Design a recycling system that is convenient for everyone and does not require any additional labor costs. Let everyone know about your recycling program. By promoting and publicizing your program with posters, signs, and through the local media, it will lead to participation.
Make it Simple
Recycling should be as simple as throwing things away.
Promote Employee Participation
Educate your staff about the collection procedure. Focus on the cooperative nature of recycling. Emphasize the benefits to the environment, the company, and the employees. It is important that employees feel ownership of the program. Set goals and keep track of your progress, so that you can publicize your successes.
Purchase Recycled Products
Invest in recycled products whenever feasible. For example, paper products that utilize high content post-consumer recycled content are readily available everywhere and are cost and quality competitive with virgin material products.
Composting Organic Waste
The benefits of composting include: complementing your recycling program and further reducing solid wastes; it will also help to improve the quality of your soil; it will lower your waste disposal-related bills; and less material in waste stream will extend the useful life of existing landfills.
What can be composted? Kitchen food scraps and yard waste including leaves, pine needles, twigs, grass, weeds, and plants. What options do you have for composting?
Open Air and Bin Composting Do's and Don'ts
It's often been stated that water will become the most sought-after natural resource of the 21st century. Indeed, with 1.5 billion people without safe drinking water, the problem of water scarcity already is a reality throughout the world. The prospects of facing a global water crisis in the not-so-distant future underline the urgent need to be more resourceful with this finite resource.
Measuring Your Impact: Determining your Water Consumption Levels
Reducing your level of water consumption will help to reduce your operating costs while conserving this precious resource. Measuring this impact does not require much effort; your water bills are perfect indicators for determining your monthly and annual levels of consumption. However, if your annual levels of consumption are not available, you'll need to estimate your water consumption levels.
For potable water consumption, be sure to take alternate sources of water storage into consideration, such as rainwater, wells, and cisterns. Also, your overall water consumption figures should ideally be communicated in mega gallons as follows: 1 gallon = 0.000001 mega gallon.
To reduce your water consumption levels, consider the following:
Gray Water Recycling
One of the easiest ways to reduce freshwater consumption is to recycle your business' gray water. In turn, this will decrease both your water and sewage-related costs.
Gray water is wastewater from sinks, showers, and laundry. Wastewater from toilets is called black water. Recycled gray water is ideal for watering golf courses, lawns, and your landscaping. It is also great for flushing toilets.
The type and size of the system you will need depends on many factors including the types of plants you'll be watering, water requirements, site elevations, seasonal fluctuations, and your budget.
If you rent or lease your facility, if you are building a new facility, or if you use accommodations in your packages, inquire about this issue. Let landlords, developers and lodging managers know that gray water recycling is important to you.
Here are some general tips if your business is considering recycling gray water:
Wastewater Management
Conserving water not only means reducing consumption, but also maintaining and monitoring the quality of the water we put back into the environment, particularly if you own your own facilities. The purpose of wastewater management is to protect aquatic ecosystems and increase the availability of potable water for human consumption and use.
Measuring Your Impact: Wastewater Management
It's important to have your wastewater composition and quality checked at least once annually by an environmental expert to help limit the dangerous substances you may be putting into sewage systems. You can also purchase kits for wastewater and environmental measurement and testing.
A few things you can do to manage your wastewater include:
Energy Efficiency, Conservation and Management
The greatest environmental and financial benefits related to business operations are achieved by frequently monitoring utility bills, effectively training and providing incentives for staff to implement energy efficiency programs, and the preventive and routine maintenance of office and other mechanical equipment.
By applying energy efficient practices to your operations and investing in renewable energy technologies (e.g., solar, wind, micro-hydro, and bio-mass), you help conserve natural resources and promote energy independence. Furthermore, you can reduce your greenhouse gas emissions and operational costs, earn customer loyalty, and enhance your business’ marketability, ensuring a profitable return on investment.
Measuring Your Impact: Determining your levels of Energy Consumption
Your electricity and/or gas bills are perfect indicators for measuring your monthly and annual levels of consumption. Electricity figures should be expressed in Kilowatt-hours on your bills, or you can refer directly to your electricity meter. If this information cannot be derived directly from your electricity and /or gas bills, you will need to either contact your utility or electricity provider or estimate your energy consumption levels.
Alternate energy sources, including solar, wind, geothermal, biomass, small-scale hydro energy, and methane based composting systems, should also be taken into consideration. An aggressive energy management program can drastically reduce your monthly overhead expenses, and small changes will provide great benefits. For example, by converting to energy-efficient lighting, you can reduce energy use by up to two-thirds.
You will also need to calculate your vehicle fuel usage and differentiate between each type of fuel utilized in your operations. Your overall consumption figures should be communicated in gallons separately for liquid petroleum gas, diesel, and bio diesel.
The easiest way to track fuel consumption is to save your receipts. Otherwise, derive the information from your vehicles' fuel-efficiency levels or average miles per gallon.
To calculate your vehicle's average miles per gallon, fill up your tank when it's near empty, then reset your odometer. When your tank is near empty again, record the total miles covered and divide this total by the amount of gallons purchased to determine your average miles per gallon. Also, take note of the amount of time between filling and emptying your tank to average your annual fuel consumption levels. Repeat this process with each of your vehicles.
British Thermal Units (Btu's) are one of the more common units for measuring all forms of energy. Be sure to use Btu's as the units of measurement when recording your data.
To maximize energy conservation and reduce energy consumption, incorporate an energy management system into your operations:
Specific measures to reduce your energy consumption levels include taking no to low-cost, energy saving actions and measures and investing in energy-efficient equipment, appliance and building retrofits:
No Cost Energy Saving Actions
Low Cost, Energy Saving Actions
Investing in Energy-efficiency
Ecosystem and Biodiversity Conservation
Ecosystem and biodiversity conservation help to maintain the delicate ecological balance of the planet. Biodiversity provides us with life-sustaining systems such as clean air, productive ecosystems, fresh water and fertile soil. We also depend on healthy, diverse gene pools for medicine, science and for the survival of threatened and endangered species.
Measuring Your Impact: Your Contribution to Conservation
Business activities undoubtedly affect our ecosystems and biodiversity. Since individual business impacts vary considerably, you will need to consider the specific ecosystems and habitats where your business operates in order to measure and manage your related impacts.
In terms of measurable variables, you will need to determine the following: